What is the development trend and market situation of B2C in toy industry?

According to the Forecast and Analysis Report on the Production and Marketing Demand and Investment of China Toy Manufacturing Industry from 2015 to 2020 provided by Prospective Industry Research Institute, the export value of toy products in China in 20 14 reached US$ 26.336 billion, up by 4 1.37% year-on-year. Among them, Guangdong, a big toy manufacturing province in China, exported toys worth US$ 654.38+07.34 billion, up 47.7% year-on-year. The total retail sales of the global toy market is growing at a rate of 3% to 6% every year. With the favorable policies and markets, the domestic sales and export of China toy manufacturing industry will develop rapidly at the same time.

However, despite this, the toy manufacturing industry in China still has the disadvantages of weak innovation ability, no independent brand and being reduced to a foreign foundry. These disadvantages are closely related to the overall development disadvantages of China manufacturing industry. At present, China's "Made in China 2025" plan has achieved the strategic goal of becoming a manufacturing power in China, which also provides development opportunities for the transformation of China's toy manufacturing industry. The upgrade of toy manufacturing industry in the future can be broken through in the following aspects.

First of all, develop its own brand to improve the commercial value and commodity profit of toy products; Secondly, improve the innovation of products, such as fully investigating the current toy market demand and independently developing products to market; Finally, upgrading toy production equipment, improving production efficiency, reducing toy production costs, introducing industrial robots and reducing dependence on labor will be more conducive to the easy operation of toy enterprises.