How is a movie marketed?

From what point?

When I see this problem, I still have a lot to say. Since I have been paying attention to domestic movies, I have seen some classic cases. First of all, the marketing of a movie is very important. Nowadays, it is no longer that "you are not afraid of the smell of wine".

In the era of "deep alleys", the success of a movie is related to the quality of the film itself, how you market, publicize, and promote it, and of course it is also related to your choice of schedule. From a purely marketing perspective, there are countless examples of failure.

A few, that is, those movies with the glorious title of "good reputation, no box office" are listed here, to name a few chestnuts, Quiba, the piano, leaping over the madhouse, and thousands of arrows piercing the heart.

There are many reasons for failure, such as direct indifference to the announcement, such as Kui Ba (later Qing Qingshu may have paid too much attention to the schedule and announced the announcement, but seemed timid, changing the schedule again and again, and letting go again and again),

Of course, there are also practical factors such as insufficient budget, and more of a mediocre distribution and marketing. However, if the quality of the film is excellent but not yet acceptable, it will be difficult to create a sensation, and the box office will not be satisfactory.

There are many successful examples. Here are a few typical cases. In recent years, Let the Bullets Fly (issuance fee of 50 million, accounting for nearly half of the total cost, far exceeding the average of 8%), Far Cry (fan marketing)

(complete victory), 33 Days of Lost Love (Weibo marketing, "The Story of Lost Love"), Jinling Thirteen Hairpins (Hungry Marketing, Zhang Weiping is such a damn born businessman!), Adolescence Series (topic marketing).