What marketing ideas are there at present? What are the traditional marketing models? Be specific.

2, one-to-one marketing

3. Global localization marketing

4. Relationship marketing

5. Chain

6. How does brand marketing establish a brand?

The first step: analyze the industry environment and find the concept of division. You have to start with the competitors in the market and find out their general position in the eyes of consumers, as well as their advantages and disadvantages. You should look for a concept to distinguish yourself from your competitors.

Step 2: Quality support. This must be based on quality to establish an image. The quality referred to here is a concept of comprehensive quality, including engineering quality, cultural quality and property management quality.

The third step: integration, continuous dissemination and application. Enterprises must rely on communication to implant brands into consumers' minds and gain a foothold in applications. Enterprises should strive to embody the concept of brand in all aspects of communication activities.

7. In-depth marketing enterprises should pay attention to the introduction and implementation of in-depth marketing management mode:

1 We should concentrate marketing resources on the key links of competition and integrate market resources in the circulation field by leveraging effect.

2 The reform in the field of marketing needs the systematic coordination of the whole enterprise, and it is necessary to pay attention to the art of reform, that is, "keeping order in change and keeping change in order", making use of the situation and proceeding step by step.

3. The top management of the enterprise agrees with the idea, unifies the thought, and adopts the reform method of top-down and full participation to ensure strong organization and implementation.

The artistry of marketing determines that the effectiveness of the model is based on the team's ability, and it is necessary to focus on building a customer consultant team.

The characteristics of China's wide market scope, unbalanced development and large regional differences will exist for a long time, so the in-depth marketing mode will remain the dominant mode in the domestic market.

8, network marketing

The essence of network marketing is the operation of business information. The so-called business information can be decomposed into three elements: commodity information, transaction information and sensory information. Any kind of business communication actually contains these three kinds of information, and the marketing method based on the Internet is to formulate different information operation strategies according to different stages of enterprise operation, and mainly realize marketing design and operation through network.

In the information exchange cycle between customers and enterprises, different information elements are circulated according to different stages, and the commodity information, transaction information and feeling information of the three elements are customized respectively.

The first cycle: the cycle of commodity information, that is, the exchange of commodity information between enterprises and customers In this cycle, the key is to need a large number of customers. The traditional way is to use media advertisements, stores or dealers to distribute goods, while online marketing is mainly done through website promotion or targeted email.

The second cycle: customized commodity information exchange. The enterprise sends customized information to the customer, and after the customer accepts the customized commodity information, it makes a transaction with the enterprise. The second cycle mainly deals with the customer information obtained in the first cycle that is willing to exchange information with the enterprise or has already had a transaction, but the customer information needs to be customized only after reaching a certain amount.

The third cycle: customized transaction information exchange. In other words, let old customers buy many times. Like the last cycle, this cycle is needed when the customer base 3 reaches a certain scale.

The fourth cycle: the customization of sensory information, or the customization of service information, makes the old customers who keep buying get different service feelings.

In the above cycle, after various customization, the proportion of customers who have transactions with enterprises in the customer base is gradually increasing.