MANNER Opens 200+ New Stores in 10 Cities; Seesaw Closes New Hundreds of Millions of Dollars in Financing｜Consumer Research Institute Daily News

On March 1, Manner Coffee's official microblogging website announced the opening of 200+ new stores in 10 cities across the country, covering high-tier cities such as Beijing, Shanghai, Shenzhen, Chongqing, and Wuhan, The new stores will be open in 10 cities across China, covering high tier cities such as Beijing, Shanghai, Shenzhen, Chongqing, Wuhan, etc. Consumers who bring their own cups to MANNER stores before 17:00 every day from March 8 to 10 can get free coffee by showing their small program membership ID. "Founded in 2015, MANNER provides coffee, tea, smoothies, juices, desserts and other gourmet foods, as well as coffee-related products such as coffee machines, coffee cups, and ear wraps; its MANNERLIFE series of branded products, including the Brewista hand-pouring pot and the Ringco Coffee Mug, etc. The company is expanding its stores in Beijing, Chengdu, Shenzhen, and other cities starting in 2019. MANNER is expanding its stores in Beijing, Chengdu, Shenzhen and other cities from 2019 onwards. "MANNER has also set up an online store on Tmall, offering coffee bean purchasing service with a price range of RMB 48 - 88 per 250g.

Seesaw Coffee Completes New Hundreds of Millions of Yuan in A++ Round of Financing

Recently, Seesaw Coffee has completed a new hundreds of millions of yuan in A++ round of financing, led by Black Ant Capital, which is the leading investor in the coffee industry.




Seesaw Coffee has recently completed its hundreds of millions of dollars in Series A++ financing, led by Black Ant Capital and followed by Keystone Capital. This round of funding will be used for national store expansion and digital construction. This is a new round of financing after "Seesaw Coffee" received the initial investment from Xijia in July 2021 and additional investment from its long-time shareholder, Hony Balfour, and this round of financing will be used for further national store expansion and digitalization construction. The fact that Seesaw is still favored by a new round of capital in an environment where the new consumer market is collectively experiencing a cold spell also proves that, as a "Whampoa Military Academy" player among Chinese coffee brands, Seesaw has steadily and steadily carved out a niche for itself in the white-hot competition in the coffee market. (For more on Seesaw, check out: New Coffee Inside Out: Is Seesaw more like "China's Starbucks"?)

Flower Time Launches Spring Limited Edition of "Peony Blows the Wind"

On March 2, China's leading floral lifestyle brand, Flower Time, launched its spring limited edition of "Peony Blows the Wind" perfume. The new product mainly adopts the Chinese peony fragrance and blends with the respective flavors of lemon tree and vanilla, bringing a light and dreamy fragrance that is purely beautiful and explosive. Currently, "Peony Blow" is available for exclusive sale on "Flower Point Time WeChat Public Account".

Starbucks' first green store in North China debuts in Beijing, with plans to open 60 green stores in the coming year

On February 28th, following the successive opening of Starbucks green stores in Shanghai, Suzhou, and Shenzhen, the first green store in North China, Starbucks' CITIC-Prudential store in Beijing, officially opened. This is also the fourth Starbucks green store in the domestic market. Starbucks plans to open 60 certified green stores in mainland China in the coming year, and gradually expand to all new and upgraded stores in mainland China.

HERA HERA, a Korean cosmetics brand, announced that it is closing all of its offline counters in China

On February 28th, following the significant closure of offline stores and even the withdrawal from the Chinese market of Korean cosmetics brands such as YUE SI FENG YIN and Iti Zhiyuya, another Korean cosmetics brand, HERA HERA, has recently announced to the outside world that all of the offline counters of the brand in China have been completed and withdrawn. Complete withdrawal, WeChat small program mall will be shut down in mid-March, other platforms are not affected. In this regard, HERA HERA HYAN main company Amore Pacific China replied to the media, said: "due to business channels and strategic development adjustment, HERA HYAN WeChat Mall will be closed on March 25th. Consumers can still purchase through the HERA HERA HYAN Tmall flagship store."

Zhong Xuegao registered capital increased to about 603 million yuan

On February 26, Zhong Xuegao Foods (Shanghai) Co. Ltd. underwent an industrial and commercial change, with its registered capital increasing from about 2,885,800 yuan to about 603 million yuan. The company was established in March 2018, the legal representative is Lin Sheng, the scope of business includes food business, catering enterprise management, Internet sales, etc., and is wholly owned by Gloryseed HK Limited.

Box Horse will be stationed in Guangxi, and is expected to open two new stores and open in August and September

Recently, Box Horse has completed the project signing with the relevant units in Nanning City, Guangxi, and two Box Horse stores will be located in Nanning this year. As of November 2021, Box Horse has opened stores in 27 cities, but the Guangxi Zhuang Autonomous Region is still blank. According to people close to the project team: although the signing has been completed, but the store, merchandise and other aspects of the preparation, is expected to be a few months, so far, it is expected to open in August and September.

Koala aromatherapy museum on-line, and launched a smell customization service

March 1, Koala aromatherapy museum on-line, and launched a smell customization service, at the same time began to collect the whole network of oddball scent, the current netizens want the most scent of spring tea, cilantro, celery, lychee, and earthy smell. One of the most popular spring tea incense, has been made into 50,000 pieces of incense, was stuffed into the koala sea shopping packages delivered to the door. In the past two years, the "olfactory economy" has been growing rapidly, and the demand for niche, customized aromatherapy is also increasing. Currently, Koala Haiso has reached a cooperation with the world's top fragrance raw material research and production company, Finmeyer, to meet the growing demand for customized aromatherapy.

Deloitte's latest report: Jingdong Vipshop and others make the list of the world's 50 highest-growth retailers

Deloitte has recently released its latest research report, "The Power of Global Retail 2022," which reveals that: Jingdong, Alibaba's new retail and direct sales, Vipshop, Yonghui Supermarket, Wumart, Gome and other Chinese companies have been named to the Global Retail Top 250. Among them, Jingdong ranked among the top 10 global retailers for the first time, and Vipshop rose 16 places to 67th in the global ranking. At the same time, Jingdong, Vipshop, Yonghui Supermarket and Wome also made the list of 50 retailers with the highest growth rate in the world.

Jitterbug tested its first music app, "Soda Music," on a small scale in China

Recently Jitterbug tested its first music app, "Soda Music," on a small scale in China. "Vapor music" App focus on niche good music, mainly niche songs, some songs need to open a member to listen to. In the vapor music player interface, using a similar layout to the music player within the Jitterbug App, users can slide up and down to select the songs recommended by the system, and users can also collect, forward and comment on the songs.

Trendy New Products

Honey Snow Ice City Launches Double Spin Ice Cream

On February 26, Honey Snow Ice City launched Double Spin Ice Cream, a nationwide listing of two flavors of ice cream, Mixed Original and Strawberry. Founded in 1997, Honey Snow Ice City is a fresh ice cream tea drink-based fresh tea drink chain brand, covering 31 provinces and autonomous regions across the country.

Pepsi Launches Nitro Coke

Pepsi is preparing to launch its new product 'Nitro Pepsi' on March 28, which is infused with mostly nitrogen rather than traditional carbon dioxide, and comes in two flavors, Regular and Vanilla Coke, that look and taste different from traditional colas or sodas. Todd Kaplan, vice president of marketing for PepsiCo, said, Nitrogen Cola is a first-of-its-kind innovation that creates a smooth, creamy, and flavorful taste experience for fans around the world. Much like how nitrogen changed the beer and coffee categories, it is believed that Nitrogen Pepsi is a leap forward. and will redefine Coke for years to come.

KFC China X Weekly Zero Launches Plant Meat Crisp Rice Balls Breakfast Series

On March 1, KFC China, in conjunction with Weekly Zero, a plant-based protein food technology company, launched a new series of Plant Meat Crisp Rice Balls for breakfast, which includes Golden Sands Salted Egg Custard Plant Meat Crisp Rice Balls and Plant Meat Crisp Rice Balls with Fry Sticks and are now available in stores nationwide.

Creative Marketing

Bananain joined hands with Zhou Dongyu to launch a new blockbuster movie

Bananain's advertisement film "Soft and Powerful" is freshly released with spokesperson Zhou Dongyu. Utilizing three magical mini-theatre, the movie queen's quirky and lovely side is displayed in a dynamic manner. The words "soft" and "support" literally contradict each other, but "Soft and Powerful" by Banana X Zhou Dongyu precisely amplifies this point, using "unreasonable" conflicts to open up a strange brain hole and let the imagination run wild. imagination. There are three series of "soft support "*** inside the banana for different people and scenes: Air in touch, Standard in touch and Pro in touch. In the words of Zhou Dongyu in the short film, they are "obviously very soft, but steadily supported", "no sense of existence, but a sense of security", "obviously no pressure, but supportive". .

"NEIWAI inside and outside" 10th anniversary of the release of the 2022 annual brand blockbuster

Xiaohongshu launched the campaign "Anfu Road online"

Hua Xizi make-up remover official announcement of the global spokeswoman Liu Shishi

Liu Shishi has become the global spokesperson of the brand makeup remover, "Twin" interpretation of the ancient and modern, free balance between removing and nourishing.

Investment and Financing News

Natural Skin Care Brand "Shanchuan" Obtained Millions of Dollars in Angel Round Financing

Recently, the natural skin care brand "Shanchuan" obtained millions of dollars in angel round financing, the capitalists include the Shangcheng Investment and the U Family Association Fund, led by Shangcheng Investment. This round of funding will be invested in product development, production and channel construction.

Global small home appliance brand "Dooho Technology" has completed nearly 100 million yuan of A round of financing

Global small home appliance brand "Dooho Technology" has completed nearly 100 million yuan of A round of financing, this round of financing by the Hongzhang Capital investment, the only real capital as the exclusive financial adviser. This round of financing will be mainly used for product research and development, supply chain upgrading, and enterprise information construction.

Global e-commerce SaaS platform "store small secret" to complete the $ 100 million C round of financing

Recently, the global e-commerce SaaS platform "store small secret" to complete the $ 100 million C round of financing, this round of financing by the Tiger Global Management (Tiger Global Management), China Renaissance New Economy Fund, the old shareholders of the new economic fund. This round of financing was jointly led by Tiger Global Management and China Renaissance New Economy Fund under China Renaissance Capital, and followed by GGV Jiyuan Capital, CDH VGC and Banyan Tree Capital, the old shareholders. This round of financing will be used to continue to increase the introduction of talent, product research and development, service system upgrading and global market layout.

Home technology brand "Half Day Leisure" won tens of millions of Pre-A round of financing

Recently, home technology brand "Half Day Leisure" has recently won tens of millions of Pre-A round of financing, led by Source Capital, followed by the original investor, Sinopeng K2VC, with Far Sense Capital as the exclusive financial advisor. This round of funding will be mainly used for product development, channel construction, marketing promotion and team building.

"MJK Home" completed nearly 200 million yuan of Series B financing

Recently, MJK Home completed nearly 200 million yuan of Series B financing, led by Rongyi Investment and Mingdao Investment, followed by Sanqi Mutual Entertainment Fund, Guangzhou Emerging Fund, Wanlian Guangsheng, and Wanlian Tianze's funds, with Mingyue Capital as the exclusive financial advisor. This round of financing will be used for the research and development of new products and the globalization marketing of the brand going overseas. Founded in 2018, "Upper to Home" is committed to driving the development of smart home products through technological aesthetics.

Trendy Accessories Brand "MYOMY" Completes Nearly $10 Million Financing from Plum Venture Capital

Recently, trendy accessories brand "MYOMY" announced the completion of nearly $10 million in angel round financing, led by Plum Venture Capital. This round of financing will be mainly used for brand promotion, strengthening system capabilities and team building. It is reported that MYOMY mainly focuses on trendy eyewear and some accessories, and will expand more categories according to the diversified needs of Generation Z consumer groups in the future, realizing multi-category coverage through product innovation. "MYOMY" was founded in 2020, the founder Xu Xiaoguang has served as a senior product manager of Meituan, Baidu senior R & D and ORACLE data engineer.

New material company "MiTerro" has completed a multi-million dollar angel round of financing

New material company "MiTerro" has completed a multi-million dollar angel round of financing, this round of financing is led by the foreign impact investment fund Astanor Venture, the funds will be used for expanding the scale of production, increasing the number of The funds will be used to expand production scale, increase cooperation with downstream markets, etc. "MiTerro was founded in Los Angeles in 2018, and will set up a subsidiary in Hangzhou in 2020. The development direction is mainly focused on creating biodegradable protein material manufacturing field, which doesn't use petroleum-based materials, and extracts proteins from discarded milk, wine lees, and food waste to make plastic wrap, beer labels, and laundry gel beads.

Personal consumer electronics brand "一晤未来evowera" announced the completion of the A round of financing

Personal consumer electronics brand "一晤未来evowera" announced the completion of the A round of financing. The investors of this financing are Guangyuan Harmonic, Gao Tiles Venture Capital, Brizan Ventures and Pine Capital. This round of financing will be used for the future of the Thames technology R & D investment, product upgrades and iterations and market expansion.