What are the characteristics of hotels in China?

At present, many hotels have achieved the status of "characteristics" with characteristic restaurants, rooms, bars and decorative styles, but these hotels can only be called characteristic hotel, not as theme hotels. The differences between them are as follows:

First, localization

characteristic hotel's cultural materials can be all-encompassing, and all the crystallization of human civilization can be the target of choice. The theme of a theme hotel must be closely related to the regional characteristics and cultural characteristics of the hotel.

Second, systematization

The introduction of characteristic hotel culture can be confined to a certain part or link of a hotel, and different cultural contents can also be expressed in a hotel. Theme hotels emphasize the theme of the hotel as a whole, and a complete hotel system must be built around the theme. The design and combination of hotel hardware and software should be carried out around a unified theme, and each functional area and service detail should serve to deepen and display the same theme. That is to say, around the same core connotation, use all the space and services of the hotel to create an ubiquitous theme cultural atmosphere.

Third, timeliness

Due to its uniqueness and novelty, characteristic hotel can form a sensational effect, but compared with theme hotels, it has an obvious life cycle. Because of the lack of regionalization, the characteristics formed cannot be organically integrated with the urban spirit of the hotel, and the branding power is weakened; Due to the lack of systematization and the lack of strong support system for characteristics, the influence of functions is limited. Therefore, characteristics are easy to be imitated and copied. With the constant appearance of homogeneous competitors and the consumption fatigue of customers, characteristics become a kind of * * *, and products have come to its life cycle.