What is soft text marketing?

Soft writing refers to a marketing method that makes consumers understand the concepts set by enterprises through specific concept demands, the way of integrating theory with practice, and the use of psychological shock, so as to achieve the publicity effect. Simply put, soft text is a kind of text advertisement, which is cleverly inserted into your own advertisement through a press release, an example story and your experience.

Advantages of soft writing

1. One of the sources of enterprise traffic.

Internet information transmission is the most extensive, and Internet traffic is also the largest. The traffic source of an enterprise is not only on its own website, but also on the whole Internet. As long as we can write and publish soft articles on a good platform, your soft articles can be read by thousands of people.

2. Low cost and high cost performance.

Compared with video, TV commercials and big V forwarding, the cost of soft text marketing is much lower. In addition to some mainstream media and online media, there are many free platforms. In terms of effect, even different effects can be achieved.

3. The audience is more accurate

The advertisements we see every day appear in subway stations, buses, main roads, squares, parking lots and so on. And 80% or more of the advertisements people accept every day are temporarily unnecessary. Similarly, for enterprises, it is not only expensive but also inevitable to put it on TV and outdoors. The audience of soft text marketing is more accurate. For example, if you want to know about soft text marketing, then you will definitely search for relevant information. When you read this article, you will be able to learn more about soft text marketing, which is aimed at those who need to know the relevant information with clear titles.

4. Secondary transmission can be realized.

Soft news is more likely to make people feel trust; Soft stories are easier for the public to remember; Popular soft articles can make the public feel that they have gained new knowledge. When the audience sees some articles that they like or feel helpful, they will think about sharing and forwarding them to people around them, thus realizing the secondary communication invisibly.

5. Quick effect and long active period.

As we all know, as long as soft articles are published, good soft articles generally spread faster, and high-quality content will stay on the homepage of search engines for a long time. For example, if you want to know about our company, you search our company's name "Buma Network", and we just published a soft article, then you can learn more information through our article, thus generating trust. Another biggest advantage of soft writing is its cheapness. Sometimes it can cost three or five thousand more than tens of thousands of hard and wide advertising fees. Compared with traditional advertising methods, sending soft articles is still very cost-effective.

6. Soft text operation is more flexible

Compared with hard text, soft text is not limited by space, and the content of soft text can be drafted by itself, which can be inserted into our advertisements relatively flexibly.

The disadvantage of soft text is that it is relatively hidden, and users may not pay attention to advertisements, but the advantages of soft text marketing still outweigh the disadvantages.