The economic basis of product pricing includes

The economic basis of product pricing includes the following:

First, the reasonableness of the product pricing can affect the production of enterprise products and the expansion of marketing channels, different enterprises have different market positioning, its consumer target customer groups are also different, the enterprise product pricing is reasonable in order to be able to meet the consumption of the target group more conducive to promote the The company's economic development.

Secondly, reasonable product pricing can directly affect the related regional market product consumption, drive the consumption of other commodities, active product market, increase market competitiveness, thus arousing the desire of consumers to buy, and stimulate the market economic demand and supply.

Third, the enterprise product pricing is reasonable will affect the enterprise's return on investment and income length, reasonable product pricing can strongly pull the enterprise sales of capital recovery, reduce the enterprise's market investment risk, safeguard the enterprise's income, improve the enterprise's market control.

The current pricing methods are generally as follows:

Cost-oriented pricing method, competition-oriented pricing method, demand-oriented pricing method. Cost-oriented pricing method is a cost-centered pricing method, the specific practice is in accordance with the cost of the product plus a certain amount of profit pricing, such as production enterprises based on the cost of production, commercial retailers based on the cost of goods.

Competition-oriented pricing is a competition-centered pricing method based on competitors' pricing; demand-oriented pricing is a consumer demand-centered pricing method for enterprise products.