Alternative variety clear stream of "Chinese Poetry Conference", "Readers", "see words like face" is what program

"Chinese Poetry Conference," "The Reader" and "Seeing Words as Face" are cultural variety shows.

Statistics show that the second season of Conference of Chinese Poetry has attracted nearly 450 million viewers, and the program's micro-topic hot topic index has rapidly climbed to hundreds of millions since the start of the broadcast, with poetry and word appreciation becoming a popular fashion in online forums, microblogs, and weibo friend circles. The program has also led to repeated reruns of the first season of the Chinese Poetry Conference and the Chinese Idioms Conference, resulting in a rare turnaround effect and long-tail phenomenon of cultural programs. The excellent spreading effect of this program is also reflected in the sales of books. During the Spring Festival, the number of poetry books sold nationwide rose by nearly 70% compared with the same period last year, and the number of books sold on a daily basis after the broadcast of the program increased by nearly 90% compared with that before the broadcast, with books such as Appreciation of Mao Zedong's Poetry and The Three Hundred Poems of Tang Dynasty rising by even more than 300%. After the broadcast of "The Reader", it also triggered a warm response from the society. Reading booths were set up one after another in Beijing, Shanghai, Guangzhou, Hangzhou and other places, which attracted many citizens to stop and wait unhindered, and conveyed the concept of "silent words, audible emotions" to more people.

"The humanities are the key to the world." Cultures of different eras have assumed the social function of uniting values, melting hearts and nurturing behaviors. As an important part of the advanced culture, the excellent traditional Chinese culture also plays a great role in nurturing the hearts and minds of people in the contemporary society. As the popularization of literature, improve national literacy, cultivate the spirit of the people of the important carrier, cultural programs should be duty-bound to face the audience's strong demand for cultural consumption, from the supply side of the reform, eliminating the "backward production capacity", to provide the market with more cultural excellence, carrying more social significance.