What are the advantages and disadvantages of advertising?

The advantages of advertising outweigh the disadvantages. First of all, comparative advertising can attract consumers' attention. For advertising, attracting consumers' attention is the first step to complete the final purchase behavior. With the premise of attracting attention, we can pave the way for the sales of products. However, successfully attracting consumers is also one of the factors to judge the success of advertising. Therefore, compared with other forms of advertising, comparative advertising has outstanding advantages.

For weak products, comparative advertising can be linked with strong brands in the same market to achieve the effect of "borrowing chickens to lay eggs".

Third, comparative advertising is conducive to cracking down on competitors and promoting the sales of our products.

The disadvantage of advertising is that too many advertisements will disrupt our lives and waste our precious time. They interrupt TV programs, fill our mailboxes, and destroy our appreciation of nature rather than our interest. People usually feel burdened, not satisfied with them. On the other hand, some advertisements are illegal and convey the wrong information, aiming at deceiving those who are eager to solve the problem.

The characteristics of advertising marketing:

1 This typical marketing method with small investment and quick results can be applied to a multi-faceted platform, with the help of traditional media and online media for word-of-mouth publicity, and creativity fully focuses on users' hearts.

2. Bring attraction with creativity, attract users' attention with creativity, maintain lasting attention, and improve the network competitiveness and sales ability of enterprises.

3. The means of expression are rich and colorful, and online advertising marketing can use rich means of expression such as text introduction, sound, image, video, color and music.

4. The direction and classification are clear. Network advertising marketing can not only face all Internet users, but also determine the advertising target market according to the audience users, so as to send the right information to the right people at the right time and realize advertising targeting.