How to solve the conflict between online channels and offline channels

Enterprises need to prioritize marketing, and then judge whether products are suitable for online or offline channels according to their own products, such as large-scale products of traditional enterprises. Obviously, the offline channel is more suitable, as long as the survival profit of the enterprise is guaranteed, and then the online network layout is considered.

Traditional enterprise product sales mostly adopt agency system and distribution system. If manufacturers go online directly, it will touch the interests of agents. In this way, there is no agent in the product sales area of the best online channel, and the product model sold online cannot be obtained in the agent's office, thus avoiding conflicts.

If the products sold online are the same as those in physical stores, it will lead to confusion. In this way, we can adopt other methods, such as selling offline inventory, outdated products and so on, and design and produce models specifically for online sales to avoid competition.

Some market-opening products can also be sold online in the early stage. If the market responds well, they will stick to online sales. If the market response is not good, they will go offline.

Extended data:

The "rebalancing" of online and offline is reflected in three aspects: First, the "rebalancing" of consumers. Whether online or offline, consumers are experiencing tremendous changes. The subject of online and offline consumption, including the future after 00 and 90, will have stronger consumption power in the future, and they will no longer consume in the form of price-oriented consumption.

The second is the "rebalancing" of capital. Investors are changing and reflecting, and the previous burning mode is unsustainable. The logic of "wool is on pigs" is just a game of delivering packages. In the end, the wool is still on the sheep, and enterprises must make a profit. Third, the attitude of regulators is also changing, and the supervision of e-commerce taxation and commodity quality will increase, which is conducive to the balance of online and offline business environment.

Public trust. Com- How does offline and online "rebalancing" physical retailing bridge the digital divide?