Sina Sports Winter Olympics communication features

1, the traditional culture spread by this Beijing Winter Olympics has been noticed by the whole world, in addition to the bright twenty-four seasons countdown on the opening ceremony, in fact, the courtyard culture is also quietly power.

2. Snow Rongrong was designed by Jilin College of Art, with the appearance of Chinese knots and Chinese big red lanterns with Chinese characteristics, which deal with the traditional Chinese culture in artistic creation. Snow, symbolizing whiteness and beauty, is the characteristic of ice and snow sports. Yung, meaning tolerance, tolerance, exchange and mutual understanding.