Hangzhou tea fair 2019 time + address + introduction

Hangzhou Tea Expo has begun to be held, not until 1 everyone has gone here? If you have not yet gone here, then, the next and Xiaobian come to understand the 2019 Hangzhou Tea Expo here activity information, so that everyone is also ready to go to participate in it!

Time information

Time: March 30, 2019 - June

Theme: "fragrance about Hangzhou, tea run the world"

Address + activities

The tea fair will continue to be in line with the "pro-people, cultural heritage, safety and thrift!

This year's Tea Expo will continue to be based on the principle of "pro-people, cultural heritage, safety and thrift", in accordance with the development direction of "internationalization, branding and innovation", highlighting the "Hangzhou Tea Capital" brand, increasing the excavation and demonstration of tea culture, and telling "Hangzhou Tea Story", promoting the development of "Hangzhou Tea". Story", promote tea culture, build tea economy, promote tea tourism.

This year's Tea Expo *** set up the main project section, tea culture section, counties (cities) section of the three content sections *** 18 projects.

(a) the main project section (4 items): 2018 Hangzhou Tea Culture Expo Opening Ceremony and Xihu Longjing Opening Tea Festival, Xihu Longjing Ask Tea Activity, 2019 Qinghefang Folk Tea Party, Hangzhou Tea Culture Tour.

(2) Tea culture section (7 items): "Tea Recitation Rituals and Music" youth creative art dissemination activities, the Tea House Alliance 2019 Tea House Managers Annual Meeting activities, the twenty-second Xihu Tea Party activities, 2019 "Tea House" selection activities, Youth Tea Alliance National Tea Drinking Day *** with the tea tasting activities, Sino-French tea culture exchanges, community tea culture promotion activities. The tea culture promotion activities in the community.

(C) district and county (city) section (7): the sixth China - Hangzhou Sanqing tea culture activities, the 18th tea saint activities, 2019 Hangzhou Tea Culture Expo opening ceremony branch and Fuyang An Ding Yunwu tea culture activities, 2019 Hangzhou Tea Expo Closing Ceremony and the eighth Lin'an tea culture and tourism activities, the eighth "snow and water cloud green" leisure and cultural activities, Jianyang tea culture and culture activities, the eighth tea culture and culture activities, the eighth tea culture and cultural activities, the eighth "snow and water cloud green" leisure and cultural activities, the eighth "snow and water cloud green" leisure and cultural activities, the eighth "snow and water cloud green" leisure and cultural activities. "leisure and cultural activities, Jiande Pod tea culture and tourism activities, 2019 Qiandao Lake tea culture experience activities.

The main project plate

1.2019 Hangzhou Tea Culture Expo and West Lake Longjing Tea Festival and Longwu Tea Town Festival

Time: March 18-31, 2019

Place: Longwu Tea Town

Content: "Tasting tea on the banks of the Dragon Lake - tea to enjoy a new life" as the theme of the event. Tea to enjoy a new life" as the theme, the Longwu tea town to cultivate into a tea town with obvious industrial characteristics and rich historical background, to show the brand of "Tea is the national drink, Hangzhou is the tea capital" in an all-round way, centering on the tea culture, the tea industry and the tea experience, through the organization of the Republic of China style of creating the atmosphere of the tea culture performances, the Longjing tea tea tea ceremony, interactive cultural experience, on-site hand-frying tea, tea culture, tea culture, tea culture, tea culture, tea culture, tea culture and tea experience. Cultural interactive experience, on-site hand frying, tea tasting experience, as well as lectures by famous experts, non-heritage experience, B&B promotion and other activities, to increase the brand publicity of Xihu Longjing and rural tourism, promote the transformation and upgrading of the tea industry, and drive the development and prosperity of tea tourism.

2, 2019 West Lake Longjing Ask Tea Activity

Time: April 1, 2019 morning (Monday) 09:55 start

Location: Longjing Bajing (Longjing Bajing Parking Lot)

Content: with the goal of protecting, inheriting, and carrying forward the brand of West Lake Longjing Tea, enriching the "Hang for the tea" image brand connotation, activities through the tea culture experience based interactive projects, around the Longjing eight scenery introduction of tea utensils appreciation, sipping tea poetry, on the road to think of tea tea and other tea events elegant display of West Lake Longjing tea history and cultural origins and development, the same period of time for the live webcasting, the launch of the online interaction. Let more consumers understand the cultural connotation of Xihu Longjing tea, to create a distinctive Xihu Longjing tea culture business card.

3. 2019 Qinghefang Folk Tea Party Activity

Time: April 19-April 22

Location: South Song Dynasty Royal Street Pedestrian Zone, Qinghefang Historical District, Gulou North Plaza, Bawaxi Lane

Contents: Qinghefang Historical District has been successfully held for several consecutive sessions of Qinghefang Folk Tea Party. The event will be held on the theme of "Song Dynasty Tea Party". This event is to be "Song rhyme hundred flavors, tea to enjoy Hangzhou" as the theme, the launch of the "opening ceremony", "culture + tea - creative bazaar", "Culture + Tea - Tea Culture Salon (Lecture/Traveler), Public Welfare + Tea - Public Welfare Angel Sale, Game + Tea - Online H5 Game Interaction, etc.

4, Hangzhou tea culture tour

Time: all year round

Location: Hangzhou tea culture related scenic spots

Content: Hangzhou tea culture elements and tourism product line demand, focusing on the promotion of the "China Tea Capital, tasting a wisp of Dragon Well incense

Contents: Combine the elements of tea culture and tourism product demand in Hangzhou, focusing on promoting "China's tea city, savor a wisp of Longjing incense" tea culture innovation tourism line, Zen tea culture and cultural tourism line, as well as tea township tours, industrial tours, teahouse tours, farm tours and other characteristics of tourism line.

Tea Culture Plate

1. "Tea Recitation Rituals and Music" Youth Creative Arts Communication Activity

Time: March-June

Location: Hangzhou

Content: "Tea Recitation Rituals and Music Tea City Charms" as the theme, through the tea culture creative arts Through the perspective of tea culture and creative arts, organized around the "tea" performance, recitation, display and other activities, focusing on youth groups, for the majority of young people to create a platform to show the results of learning. Taking the communication means of the Internet as a handhold, and promoting tea culture as the main theme, it focuses on digging out the essence of the brand of "Tea is a national beverage and Hangzhou is a tea capital", telling the story of Hangzhou well, strengthening international communication, and making the brand of "Hangzhou is a tea capital" known. The brand of "Hangzhou as a Tea Capital" will be well told, and international communication will be strengthened.

2. Tea House Alliance 2019 Tea House Manager Annual Meeting

Time: March - May

Location: Hangzhou

Content: Through the national tea house the latest business dynamics of the management of the exchange of experience for the National Tea House to provide a platform for the discussion of each other, the exchange of ideas to discuss the innovative operation of the tea house, practicing the "six tea *******". "six tea **** dance", the use of teahouse platform, to promote the balanced and full development of China's teahouse industry, to meet the people's growing demand for a better tea life.

3. Twenty-second West Lake Tea Party activities

Time: March - May

Location: China Tea Museum, etc.

Contents: held "the long aftertaste of the Chinese Tea Museum was gifted artifacts show Tea culture, popularize tea knowledge, gather tea friends, share tea life" theme concept.

4.2019 "Tea House" selection activities

Time: March - late April

Location: China Tea Museum

Content: continue to promote the tea bond, tea friends, **** narrative tea love Tea friends of the "family" team concept, continue to expand the impact of the wide invitation to tea culture enthusiasts (family or free combination), so that more tea-loving families to participate in the "Chinese Tea House" selection activities, after the registration, training, preliminary selection, the final and other links, the selection of the tenth batch of "Chinese Tea House". Selected the tenth batch of "Chinese Tea People's House". Let the "Chinese Tea People's House" activity become a loud and clear golden card of the Tea Expo.

5. Youth Tea Alliance National Tea Drinking Day ***The same tea tasting activities

Time: April-June

Location: Confucius Institutes around the world (more than ten)

Content: Make full use of the Confucius Institutes, Chinese Tea Stations, and other resources and channels, in the National Tea Drinking Day, to launch the initiative to organize relevant tea culture exchange and experience activities, "go out and experience". The exchange and experience activities, "going out" to the U.S. exchange program, "inviting in" tea culture exchange mission, etc., and continue to expand more channels to provide more platforms and ways for international exchange and cooperation of tea culture.

6. Sino-French tea culture exchanges

Time: April - May

Location: Lyon, France, Paris, etc.

Contents: Invite the foreign affairs personnel of various countries and local residents *** with the participation of the tea culture exhibition and exchange activities, held a basic tea culture lectures, demonstration of the Confucian tea rituals, tea ceremony demonstration, Tea seat aesthetic experience, Chinese tea and European tea salon dialogues and other cultural activities, through the two countries to tea as the theme of the series of activities to start a dialogue, so that France to understand Hangzhou, so that Hangzhou to France, to Europe and the world, so as to promote the people of Hangzhou and Lyon, the people of China and France friendship.

7. Community Tea Culture Promotion Activities

Time: All year round (8-10 events)

Venue: Hangzhou EAC European and American Center

Contents: Monthly community tea party, tea culture lectures and courses, tea brewing competition and other activities are held in the international community. With the activities of Chinese tea culture in Hangzhou expatriates in-depth show, and through the influence of the international community platform so that friends from all over the world quickly have a preliminary knowledge of Chinese tea culture and a more in-depth understanding of the tea culture to achieve the effect of not leaving the country can be more widely disseminated tea culture.

Districts and counties (cities) plate

1. 6th China - Hangzhou Sanqing Tea Culture Activity

Time: April - May

Place: Daicun Town, Xiaoshan District

Contents: Relying on the rich ecological and humanities tourism resources advantage of Daicun, the launch of the opening ceremony, photography contest, handmade tea frying contest, Daicun day trip, tea knowledge lectures and tea ceremony. The series of activities, such as tea knowledge lecture and tea performance, mountain marathon, etc., will further promote the deep development of ecological tourism in Daicun, increase the popularity of Sanqing Tea brand, and make Daicun's tourism and cultural brand image, so as to achieve the purpose of "culture on the stage, economy in the play, tea as a medium, and gathering strength", and to set a benchmark for the development of the southern part of Xiaoshan and play a leading role as a model. Leading demonstration role.

2. The 18th Tea Sage Activity

Time: April-June

Location: Dajingshan Tourist Dispersal Center, Jingshan Flower Sea, Tourism Stage, Greenway, etc.

Contents: With the theme of "National Culture Season", the opening ceremony, Tea Mountain Slideway and the Tea Mountain Slideway will be held. Opening ceremony, tea mountain slide net red attractions (whether open, depending on the weather), "Lu Yu Cup" tea fairy selection, hundreds of media line, "Lu Yu" Cup Mountain Marathon (whether held, depending on the weather), tea saint Lu Yu IP image, tea fairy IP image release, donkey walking path mountain and other boards. Released, donkey walking trail mountain and other plate activities, will present an unprecedented live Zen tea culture experience, show the charm of cultural and creative IP, will add to the Zen tea culture and tourism.

3. 2019 Hangzhou Tea Culture Expo Closing Ceremony and Fuyang An Ding Yunwu Tea Culture Activity

Time: April

Location: Rishan Town, Fuyang District

Content: Rishan Town, Fuyang District, Hangzhou City, with the main line of the tea culture of An Ding and the ancient culture of Lingfeng, along the The cherry blossom avenue of "Cloud Tea Town, Lishan People" strings together the fragrance of flowers, tea and books, and carries out a series of activities such as exploring tea in Lingfeng, picking tea in the ancient paths, ritual tea in the rainy season, discussing tea in Anding, and fighting tea in Anding.

Organize the kick-off ceremony for the opening of the Daan Ding loop. Through the mountain bike race, Lishan "tea eight bowls" food promotion, cherry blossom tasting tea, "Hangzhou study" wonderful debut and other activities, widely invited friends at home and abroad to visit Lishan, driving the development of cultural tourism in the Daan Ding Ring Road.

To carry out the activities of "Guyu" of the 24 solar terms, primary and secondary school students in Hangzhou are invited to carry out tea picking, study tours and labor practice, to know the tea affairs, tea ceremony and tea rituals, to perceive the beauty of the solar terms and to get close to the traditional culture of national education.

Carry out the top ten tribute tea in Zhejiang gathered in the mountain activities. Launch of Yunwu imperial tea small cans of tea, dig An Ding Yunwu tea as the cultural connotation of the Ming and Qing dynasty tribute tea. Enhance the brand value of An Ding Yunwu tea.

"A cup of tea, cross-strait love affair", to carry out the mainland, Taiwan, Hong Kong tea industry exchange seminars. Organize the 2019 Fuchun Mountain Residence Tea Fighting Conference Award Ceremony, and evaluate on-site the tea frying expert, tea king finalist award, silver tea king and gold tea king.

4. Lin'an 8th Tea Culture and Tourism Activity

Time: April-May

Place: Shangtian Village, Banqiao Town, Lin'an District

Contents: The theme of the activity is "Going to Lin'an to the mountains and the countryside". -Tasting Tianmu Qingdeng enjoy the countryside style", through the launching ceremony, Dongkeng tea, Tianmu tea, meet tea, tea, tea, tea, tea, tea, tea, tea, tea, tea relatives characteristics of the line experience, such as colorful activities, Lin'an tea culture and Lin'an lodging, recreation and health and other characteristics of the organic combination of tourism, to further promote the Lin'an" countryside", "the countryside", "the countryside", "the countryside", "the countryside", "the countryside" and so on. To further promote Lin'an "Jiangnan Oxygen Hall" brand.

5. Eighth "snow water cloud green" leisure and cultural activities

Time: March - June

Location: Tonglu County and Xinhe Township and other related townships (streets)

Content: "Dashing Tonglu tea culture and the townships and townships"

Content: "Dashing Tonglu tea culture and the townships and townships of Tonglu County and Xinhe Township and other related townships and townships (streets)

Content: to "Dash Tonglu - tea thousand years" as the theme of the eighth "snow cloud green" leisure and cultural festival. By organizing a series of activities such as the new Hexiang Tea Township Ancient Tea Road open tour festival, respect for the elderly tea party, famous tea competition, tea day, celebrities base wind, and further promote the study of tea culture, the tea industry to enhance the development of leisure and tourism. At the same time, the organization of the county tea enterprises actively participate in national, provincial and municipal levels of tea expositions, and vigorously promote Tonglu "snow cloud green" foreign visibility and reputation.

6.2019 Qiandao Lake Tea Culture Experience Activity

Time: March-May

Place: Qiandao Lake High-speed Railway Station (or Qiandao Lake Tourist Terminal Xiu Shui Street), Rishang Township, Hakeng Township

Content: Through the Rishang Township (Qiandao Lake Longjing) Tea Culture Experience Festival, Hakeng Township Tea Culture Experience Festival, "National Tea Drinking Day", and "Tea Culture Experience Festival".

Contents: Through the Rishang Township (Qiandao Lake Longjing) Tea Culture Experience Festival, Hukeng Township Tea Culture Experience Festival, and the Free Drinking Tea for All Day activities, we will further strengthen the combination of agriculture and tourism, continue to enhance the visibility of Chun'an Tea brand, and enrich the new connotation of high-speed railroad tourism.

7. Jiande Pod Tea Cultural Tourism Activity

Time: April-May

Location: Jiande City

Contents: Launch of the country's first climate marking product - Jiande Pod Tea tasting and press conference, Jiande Pod Tea Parent-Child Tour Picking Activity, Tea Drinking Day for the whole nation. Activities, the "Jiande Pod Tea" regional public **** brand successfully molded into the province and even the country's well-known tea brand. Through the activities of the tea tour route, the tea garden scenic, beautiful, built set of tourists picking experience, tea garden cycling, tea-themed diet, tea-themed lodging, brand product sales, etc. as one of the brand manor, and the surrounding greenway, ancient towns, fishing villages and other attractions to promote the integrated development of tea tourism.

Well, do you understand? This Tea Expo is rich in content, it is still very worthy of everyone to participate in ah!