How helpful is building an e-commerce platform in rural areas to rural development?

In recent years, the country has been promoting the strategy of rural revitalization and advocating the revitalization of rural industries. At present, agricultural modernization is the short board of "synchronization of the four modernizations". China's traditional agricultural development model is lagging behind, and the application of information technology in rural commerce and other fields is obviously lagging behind, which obviously lacks support for the development of new Internet+agriculture models such as rural e-commerce.

China has a vast rural area and is rich in all kinds of high-quality food crops. However, because many areas are located in remote mountainous areas, traffic is underdeveloped and information is blocked, high-quality crop specialties in many areas cannot be promoted, and they can only be produced and sold by themselves, making it difficult to form scale development. At the same time, in developed areas, people's requirements for quality of life are getting higher and higher, and they like to choose various pollution-free and green agricultural products more and more. Due to the unsmooth traffic and information, supply and demand cannot be matched in time. There is often no market for high-quality agricultural products at the rural supply end, resulting in a backlog; The high-quality life on the demand side of the city is not satisfied.

E-commerce platform is a platform for enterprises or individuals to negotiate online transactions. It matches the supply and demand ends through the Internet, providing an online trading place for both parties, greatly improving the efficiency of commodity trading. For many rural areas with inconvenient transportation, it is not practical for customers to constantly inspect the cultivation of agricultural products. Through the e-commerce platform and the Internet, the whole process of product production is recorded and displayed to customers on the spot, so that customers can trade with peace of mind. At the same time, the massive customer resources in the e-commerce platform have greatly expanded the sales of rural agricultural products. For farmers, with the help of e-commerce platform, they need to pay more attention to ensuring the quality of their products. There is no market for good quality.

? By developing e-commerce platform in rural areas, the export problem of rural products can be effectively solved. At the same time, in the process of platform development, using the data of transaction feedback to analyze can better feed back the areas where products need to be improved and optimized, which has a good guiding role in the industrial optimization and adjustment of agricultural products, so that agricultural production is no longer blind and the situation of "poor food hurts farmers" can be avoided.

? Rural e-commerce is a new format of agricultural products circulation and agricultural means of production sales. It is also an inevitable choice to innovate rural business model, enrich rural business services and improve rural modern market system. It is also an important means to change the mode of agricultural development and an important carrier to implement precise poverty alleviation. It plays an obvious role in adjusting agricultural structure, increasing farmers' income and releasing rural consumption potential. Therefore, vigorously developing rural e-commerce platform plays an inestimable role in promoting rural development.