Traditional Culture Encyclopedia - Traditional festivals - The following belongs to the traditional media is ().
The following belongs to the traditional media is ().
A. Newspapers B. Broadcasting C. Architectural advertisements D. Digital TV
Related knowledge points: test questions source: analysis a, b, C b, C.
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There are five differences between traditional media and new media: communication mode, content form, audience group, advertising form and production cost.
1. mode of communication: traditional media disseminate information through print, television and radio. New media uses digital technology to spread through the Internet, mobile devices and social media. Therefore, new media spreads faster, covers a wider range and interacts more conveniently.
2. Content form: The content form of traditional media is relatively fixed. For example, newspapers and magazines mainly use words and pictures, while television and radio mainly use video and audio. New media is more diversified, including text, pictures, video, audio and interaction, which can be customized according to the needs of the audience.
3. Audience: The audience of traditional media is relatively fixed. For example, newspapers and magazines are aimed at readers of specific regions and groups, while television and radio are aimed at people of specific ages and hobbies. New media has a wider audience, including anyone in the world, and can be accurately pushed according to the behavior and interests of the audience.
4. Advertising forms: The advertising forms of traditional media are relatively simple, such as print advertisements of newspapers and magazines and audio advertisements of TV broadcasts. The advertising forms of new media are more diversified, including video advertising, interactive advertising, social media advertising and other forms, which can be customized according to the needs of advertisers.
5. Production cost: The production cost of traditional media is relatively high. For example, printed media needs printing paper and ink, and TV media needs shooting equipment and studios. The production cost of new media is low, the content can be published and updated at any time, and it can be optimized through data analysis.
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