Why did Phoenix Satellite TV, which had a good ratings, fall in the audience's mind?

Phoenix TV's position in the audience's mind has greatly declined for many reasons. In addition to the changes in media communication methods, there are also reasons for Phoenix TV itself. But the influence of objective reasons and subjective reasons is the same, so Phoenix TV will go to the present decline. Phoenix TV does not have its own characteristics, can't keep the audience, and there are not many highlights in the program. With so many recreational activities nowadays, it naturally has no advantages and status.

1. Phoenix TV's own reasons are also the subjective reasons for its decline in the audience's mind.

From his own point of view, we can know that every satellite TV has its own style and characteristics. For example, CCTV has always had a very distinctive feature, with a distinctive theme, which can accurately grasp the audience. Phoenix TV doesn't have so many wonderful programs, no fixed programs and no pillars. It doesn't have its own happy base camp like Hunan Satellite TV. It's not like Zhejiang Satellite TV is running away, brother. It can be said that there is nothing, and it makes sense not to leave the audience.

2. One of the objective reasons for the decline of audience status is the diversification of communication methods.

In the past, everyone could only get information through TV, but now the Internet is very developed. We can watch news from all over the world on our mobile phones and computers. Coupled with short videos and various video App software, we can fill our boring time. What TV programs we watch can be seen immediately by searching online. So at this time, the traditional digital media will definitely fade out of our lives.

3. The second objective reason is the brain drain of Phoenix Satellite TV, the departure of excellent hosts and the decline of completion status.

Many TV stations have regular hosts, such as He Jiong and Wang Han in Hunan. Phoenix TV used to have its own host, but more and more excellent programs were stopped and these excellent hosts left. Every time the audience turns on the TV, they see unfamiliar faces without familiarity and intimacy, which leads to the low ratings of Phoenix TV, so the status of this TV in the audience's mind is greatly reduced.