How to start an advertising company?

First, how do small advertising companies start?

1. location: as close as possible to government units or office buildings. Advertising is a part of the service industry, and the general public has no potential for sustainable consumption. Enterprises and institutions need to expand the market, and the demand for advertising is endless.

2, skills: you have to understand the basic office software operation, text printing and output, CDR PS AI plane three musketeers also need to be skilled, of course, a street advertising store CDR can meet most of the needs. In addition, you should be familiar with all kinds of advertising materials. When customers ask about relevant materials and technologies, you should at least answer them. Then go to the processing market and keep all the processing prices in mind.

3. Equipment: a medium and high speed black and white printer, which is the basic business of copying and printing; Two computers, enhanced configuration, can meet the typesetting design; There are photo printers and photo machines, and the budget is estimated to be about 50 thousand.

4. Decoration: simple, white walls and decorative doors. There are several wall paintings with a sense of design hanging on the indoor wall, leaving a large space. You can leave a customer reception area, sofas, tables and chairs to enhance the customer experience.

5. Open your own shop, and also design, quote and install in small batches. Complex installation can be outsourced to the installation team, and advertising production can cooperate with reliable production companies.

6, step by step, step by step, word-of-mouth publicity, to be a small but refined characteristic advertising shop.

Second, how did the small advertising company pull business at first?

1, more relations with government state-owned enterprises and institutions: the graphic advertising business of such units is relatively fixed and profitable. If we have certain contacts and resources online, the profit here is enough for a store to survive;

2. Running business through the same city platform: At present, the network is so developed that many people will look for graphic advertising shops online. We can settle in major map apps, local life apps and some take-away platforms, allowing users to search for our information or even place orders directly.

3. Hire sales to run the business: This is a traditional sales practice and a relatively common practice. Methods are not limited to offline promotion and online telephone sales;

4. Brand effect: Now people believe in the power of the brand when shopping, so advertising graphic shops that join the brand can attract users with your trust in the brand, and get business through brand official website and stored-value members (this adds two channels to get customers), and all shops can take over the business. If you can't do it, you can find the headquarters to handle it.

Third, the business model of small advertising companies.

There are many kinds of advertising companies, and their profit models are as follows:

1, media agent type: buying newspapers, magazines, television, internet, outdoor and other media resources, selling them and earning the difference.

2. Professional design creativity: earn design creativity fees.

3. Media development: establish outdoor advertising space, develop websites and magazines to earn customers' advertising fees.

4. Advertising production type: purchasing equipment, recruiting professional operators, making indoor and outdoor billboards and LED display screens.

5. Brand promotion, with its own independent design and creative team, integrating various media resources to provide customers with all-round promotion programs.

In fact, for small advertising companies, in addition to starting their own businesses, they can also choose a good franchisee brand for cooperation. The storefront, decoration and management are unified, and the products are more standardized, which can improve the competitiveness of products. It's a good choice. In terms of joining, you can learn about the express printer, who has been in the industry for more than ten years and has a good reputation and strength.

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