Does anyone know what are the methods and ways of campus promotion? How to do campus promotion? How to do a campus promotion program? How to form a campus team?

I saw a good article on Auntie those things, share it with you.

Campus ambassadors commonly used promotional tools 1, basic tools: brochures, posters, flyers, cards, building numbers, calendars, course schedules, rulers, friendly reminders, etc., which belong to the infrastructure. The building number is used to remind people how many floors they have reached, and the friendly reminders are usually: "Please keep quiet, do not disturb during lunch breaks, protect the environment, etc." 2. Planning activities: for example, the school network has successfully planned the activity of free chartered buses to send students to the train station, and then some SNS websites have organized entertainment activities, love activities, and so on. 3. 3, title activities: with the planning of activities is different from the title of the event is not organized. The general form is: "**Net wishes ***** a complete success". 4, network publicity: for example, through the school forum, Baidu bar, QQ group hair, etc. 5, soft promotion: each school has its own magazines, newspapers, online media, etc. In order to let the site have more opportunities for publicity, campus ambassadors will usually choose to write some 6, class speeches: a class a class tour of the way, although more tired, but the effect is often very good. First, it is a wide range of benefits, but has a direct nature. 7, administrative means: some campus ambassadors in the school has a wide range of contacts, or they themselves are the main cadres of the Youth League Committee and Student Union, clubs, so the use of administrative means, forced others to register. 8, word-of-mouth publicity: to see people mention the site, for example, some campus ambassadors in the important meetings, speeches to show the slides, often accompanied by publicity website. 9, hype Publicity: Campus ambassadors with conditions, often like to make hype events under specific conditions. Such a situation is often marked by events. 10, promotional tools: that is, register to send gifts, or registration can get discounts and so on. As many people know, the school network was used in the beginning of the chicken legs and Coke in exchange for users. 11, banner promotion: banners are not every campus ambassador has the relationship can be hung, but there are still a lot of people using this means. Mainly in the banner publicity effect is often very large, especially hanging in the main road on the banner, but also to attract the attention of the crowd. 12, the campus commuter car publicity: larger schools often have a special commuter car or school bus, mainly for students to ride on and off the class. Advertising in the car body can often receive good results. Because the commuter bus every day in the school shuttle. 13, attention to publicity: for example, the school network has a special T-shirt, the school can often be seen wearing the school network clothing in the campus inside the people wandering around. Because of the special nature of the clothing, it is easy to attract people's attention. 14, Internet cafe publicity: 51.COM is considered to be the most successful case of promotion in Internet cafes. However, campus SNS can often also get good results in Internet cafes. Usual means are posters, making temporary computer cards, friendly reminders, computer numbers, set as the homepage of the browser, etc. 15, other special means: (1) library magazine hall bookmarks. The magazine hall inside the library is usually hot. Insert a beautiful bookmark can often play a good effect. (2) school weekend movie, inserted in the middle of the FLASH promotional video. This means of income is wide, and very exciting. (3) Development of faculty ambassadors. Each campus ambassadors under the development of ambassadors, departmental ambassadors. This method is very practical. (4) The school organizes presentations, speeches, and large events, and before the event begins, a beautiful advertisement is placed on each table. Usually, people have a fuller time in this environment. (5) Before the school cafeteria opens, put a small advertisement so that everyone has something to read at the moment of a nap after eating.

(6) Blackboard campaigns, writing slogans on classroom blackboards.

Eight how to promote APP

1, circle of friends

This method is mainly to promote to their friends, such as roommates, classmates, etc., according to the specific requirements of the promotion, the installation of an application, will not mind; you can also let your friends to help recommend to their friends, if the app is very favorable, you can be publicized through word of mouth, for example: "I'm rubbing wifi for free".

2, sweep the building

Sweep

The building is in the dormitory building each dormitory to introduce. This method is a bit tiring, while it is easy to be rejected. If you have good interpersonal skills, this method can achieve good results, such as 2 people divided

One hand holding QR code picture (their school's proprietary QR code link, in the grass QR code for the generation) a person to publicize the introduction of the students to scan the QR code scanning.

This method is fast and effective, generally an hour a person can do 50

3, association promotion

Cooperation with the association, you can give the association to provide certain benefits (depending on the situation), so that the installation of the association's personnel. This method is more suitable to find some large associations to cooperate, can achieve good results.

4, forum

Now

In the major cell phone forums (eg: Android Forum, Anzhi Forum) have software **** enjoy the area, you can send the software to the forum, but the forums have a certain set of permissions. So you have to reply to the forum or do certain tasks to reach a

certain permission to share. This method is more suitable for long-term investment, and there are a lot of people. You can also publicize in the Baidu bar, but it is easy to be blocked and deleted by the queen, so there is a certain method of publicity in the bar and hidden

5, group resources

is to send the promotion of the connection in the group. This method is not recommended, little gain .....

6, landing

Set up stalls in schools and organize some interesting activities and gifts to attract people. The use of promotional tables in crowded places, such as cafeterias, up and down the school entrances and exits, location display appropriate with such as download lottery, download to send a small gift mode of publicity and interaction.

7, two-dimensional code

Through the publicity of two-dimensional code to publicize, you can with the poster to publicize, but also with the cooperation of the store, for example, in the milk tea store posted two-dimensional code, scanning the two-dimensional code to install the app can be obtained a certain discount.

8, appropriate attention to student part-time

Present

Generally, college students like to do off-campus part-time jobs, such as billing, promotions, etiquette modeling and so on. We can promote the APP offline, tell the students

The school to add their own school part-time group, in the conditions of the establishment of part-time group, students download and use the APP every week and every day will be appropriate to send part-time information in the QQ group to catch the students' psychology

Part-time information is provided free of charge. As for the search for part-time job information, you can find it through the major part-time job websites such as 58, 1010

Wuhan College Student Part-time Job Information Network. In the case of increasing your popularity on campus, so that students fully understand and better use our APP even for us to share the promotion.

9, online mode

QQ group: everyone in their respective schools have their own class QQ group, community QQ group, or other QQ group. Everyone first from their own side of the group to push up, in the group to send their own school-specific QR code picture for everyone to sweep. The company's website has been updated with the latest information about the company's products and services, as well as the latest information about the company's products and services, and the company's website.

Online video hype: everyone collects their own hype material, video text within the picture class, can attract attention at the same time play attention.

Sweepstakes interaction: online microblogging, QQ groups, RenRen and other download sweepstakes, such online and offline interaction mode, to increase exposure, as well as download the amount of use.

10, the establishment of their own WeChat public relations platform

Mean

WeChat marketing as well as WeChat publicity has a certain effect, the establishment of their own WeChat public **** platform, such as the campus APP Alliance Wuhan. The idea conveyed is: to promote the introduction of sharing high-quality cell phone APP applications

Regularly on the WeChat platform to organize online downloads, offline use of positive feedback and other promotional activities, as well as effectively increase the number of fans. As for the increase in the number of fans, also lies in how to grasp the psychology of students. If you add the campus APP alliance

You can get related entertainment performance information, exam review material sharing, part-time information off-campus on-campus sharing, and so on.

Nine how to build campus channels

Part I - system framework management

1, the root: construct

Build the organizational framework: the beginning of the development of a channel is only from an entrepreneurial expectations, in the real implementation of the entrepreneurial expectations can provoke a moment of passion, but Still to return to the calm, need a framework to stabilize the foundation, in

calm gradual development. A team, like a seed thrown in the soil, to grow into a big tree, to form their own climate, to form their own ecology, is the success of the team. Campus channel is actually the team spirit, the direction of

Must be ahead of the curve, the specific operational strategy can be slowly explored. The first is the establishment of the concept, the establishment of the model. This is the soft power of the team, if all the existing team is disbanded, whether it can be re-established according to the concept and model is

judging its maturity indicators. With this, then we can frankly face any difficulties, even if there is only one person left, the campus channel can still quickly establish a high-quality team. The second is the construction of culture,

The culture of the campus channel needs to be combined in the general environment of practice and execution. Culture is necessary because he nourishes our hearts, can make us stronger, and makes the team cohesive. The third is necessary documents such as bylaws. He

is the window through which members get to know us. The main ideas are to be outlined in the charter, the conceptual model are in it, what to do, why to do, how to do, can be shown. The fourth is the establishment of the system. The system needs to refer to the culture into

The system is the embodiment of culture. The establishment of the person in charge of each function, workflow, decision-making mechanism, information flow, channel code, reward system and so on.

2, internal management: building a fighting team: Speaking of team building, even if the team does not have any foundation, including ideas and models, according to these people, still able to re-establish them and go to the implementation of the project, which shows that the organization is strong. Only with this kind of team strength can we keep creating new spaces and implementing new strategies.

First, you need to find people who are aligned, have the **** same vision, and need to be like-minded: values, culture, interests. That means finding the right people.

Secondly, we need to find people whose abilities match and can commit, a combination of skills, awareness, and potential. That means we need active partners.

Third, insisting on diversity in membership absorption, the channels done in schools need to take into account geography, gender, grade level, college, interests, and experiences. An organization needs to build diversity on the *** same, unitization leads to many ills, inertia, apathy, stereotypes. The establishment of diversity is also where the team's charm lies, attracting more awesome people, and the team's excellent culture will be naturally formed and enriched.

Fourth, the backbone is the key to execution, the development of the team is the first to build the core. Generally speaking the core team should be 9-15 people.

Fifth, the team needs a combination of various roles. Some act as diplomats like to socialize, some do the wise only ideas, some do the perfectionist is always picking faults, some do the promoter called to do it, some do the coordinator out to resolve differences, some do the doer quietly work, some do the supervisor as if bystanders, and some do the leader holding the flag, generally each person has several roles.

Sixth, the appropriate competitive factors to ensure team dynamics, incentives, but always need to properly maintain a certain degree of mobility.

Seventh, the construction of a learning organization, you can use the channel to build a second classroom, do step into the social transit station. Each campus channel should allow team members to get something, learn something, to create new value, which is the premise of considering any project - do not create shoddy products.

Eighth, the efficient standard of doing things, equivalent to the efficiency of the business speak. All channels will initially experience the awkward period of always talking but not doing, and team morale will be low as a result. The reason for this is the dependence on the collective.

Ninth, we must pay attention to the leisure program to strengthen team cohesion, only in the leisure, there is fun, the team can get along with friends, the formation of an atmosphere like home. Work can lead to boredom, passion is also short-term, the need for sustained enthusiasm, affection for the team is the key. Take advantage of every weekend, every month every year fixed at a specific time, every vacation, every holiday.

Tenth, meeting management,

Campus channels can not be separated from the meeting, a good meeting will have a good team. First of all, the meeting should be clear about the necessity of the meeting, followed by the necessary weekly meeting, must be clear in advance of a meeting topic, only directly related to the invitation, the fewer the better

good, the core staff is good, more people will carry out the brainstorming without arguing, or sub-group discussions. In addition, before the meeting, it is best to communicate with 2-3 core personnel in advance, to avoid being innocent group bombing or cold field. Meeting topics to be planned

Good, the topic should not be more, the rhythm of the meeting time control, can not be entangled in the minutiae, some of the issues can be called off next time to solve. Meeting time should be controlled within 1-2 hours.

Part II - System Awareness Management

1, the starting point: the leader

Self-management of the leader: as a leader, do the right thing, do the right thing, which are quite a test, when the leader does not mean that the leader has done. A campus channel, can be weak to extinction, strong to influence the whole country, this is

opportunity, we have to seize the opportunity to exercise their own, now many entrepreneurs are from the campus channel system out. To imagine the channel is a business, working in the channel, need to be like an entrepreneur's consciousness, honorable and arduous.

Otherwise, a leader will impose his or her own superficial understanding on the team, bringing the team down to a lower level, demoralizing the team, and the team will continue to fall low. A leader has to make everyone feel that "I'm not worried about what you're doing."

2, the high point:

Establishing core competitiveness: What is the clear impression of your campus channel to others? What are the highlights of your campus channel? These highlights are the core competitiveness. Core competitiveness, is often emphasized by the enterprise. The establishment of campus channels

is to establish personal core competitiveness through self-cultivation, and to promote the formation of a benign culture of success. We talk about resources, talk about learning, in fact, is for their own core competitiveness. What is the significance of the university,

How to develop, acquire and utilize the many resources of the university is the key to cultivation.

3, the end:

The gradual realization of the vision: the team first needs to be clear about what they do, establish **** the same vision, up and down, then, there will be no bullshitting, bureaucratic, confused. Finding a meaning is the realization of the team's brilliant front

The mention. Starting with the top leaders first, one needs to think this through. One needs to find meaning, a sense of mission as a leader, and pass this sense of mission on to the members. At this stage, many campus channels are on top of the conventional model

style, with surface work coupled with the implementation of processes that have been done for a long time. Establishing the **** same vision is the greatest engagement of the members in order to unleash their energy. Channel practically everyone gives the leader such invisible rights, more need

to be so, who thought ahead, who will stand in front of the surface navigation, and the leadership of the actual for escort. Like a flock of geese, keep the herringbone, but with great mobility, to ensure the organic vitality of the organization.

Part III - Measuring the indicators of the campus channel

1, the growth of team members. It is the harvest of joy, knowledge, emotion, spirituality, interest, friendship, etc. that team members gain by participating in it. From a high level, as long as our team members form good habits, good quality, high executive power, then this campus channel is not only excellent, but also superior to the traditional campus channel.

2, team brand. A

Whether a team is successful or not, not how much value you create, not how much orange you get, but how much recognition you really get. So the channel in the implementation of the project, must create their own brand, so that other

people recognize, recognize, cognitively our channel. In the value of the benefits created, recognized by others, to create their own brand. This is the vision of all businesses.

3, the third is the social benefits. Social benefits if the exact object is not the community, the community here can refer specifically to the university team this small community. Many campus channel implementation, more blind implementation, only consider how much their team personnel, the blind implementation of the project, only about the surface of the work, show, take pictures, feedback, deception, but do not want to implement the effect of the object, and even the side effects do not care.

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