Traditional Culture Encyclopedia - Traditional festivals - What do Taobao Live, JD.COM Live, Tik Tok Live, Aauto Quicker Live, Little Red Book Live and WeChat Live belong to respectively?
What do Taobao Live, JD.COM Live, Tik Tok Live, Aauto Quicker Live, Little Red Book Live and WeChat Live belong to respectively?
Live broadcast can be divided into three types:
1, game live broadcast: This kind of live broadcast content is mainly aimed at game lovers, and it is a sharing exchange of game strategy, position and teamwork. The live broadcast of the game has formed a preliminary scale, and there are already well-known anchors with a fan base in the industry.
2. Pan-entertainment live broadcast: Pan-entertainment covers a wide range, including live broadcast of sports events, performing arts programs, anchor chat, celebrity face to face and so on.
3. E-commerce live broadcast: realizing the sales of goods through the production, use and sales of live broadcast products is essentially the expansion of e-commerce in the vertical field. In the live broadcast, e-commerce is more real and controllable, and the audience is more likely to have consumer behavior.
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