Who designed the Olympic emblem?

The new emblem has no local traditional signs or colors at all, and the colors are different. The emblem of the London Olympic Games is a deformation of the four numbers "20 12", and different diagonal squares are combined into an irregular figure. Designer Wolff? Ollins) said that the logo was designed to attract young people and changed the tradition that the Olympic logo tended to show the face of the city in the past. Once the emblem of 20 12 London Olympic Games was published, it caused controversy. The British people, including the mayor of London, accused the emblem of being "like the scene of a car accident" on the Internet, which was disturbing. Some netizens even spoofed various versions. Therefore, the emblem design is also called the most controversial Olympic emblem design in history.

I want to know what your visual impact was when you first saw this emblem. (Anyway, I didn't feel very civilized at that time, hehe)