How to write a video essay?

Short video copy needs to be concise and clear, which can attract users' attention. Here are some writing suggestions:

1. Identify your target audience: Knowing who your target audience is and what their interests and needs are can help you better locate your copy.

2. Highlight the characteristics of the product or service: clearly express the characteristics and advantages of your product or service in the copy, so that users can see its value at a glance.

3. Create a sense of tension: create a sense of urgency by setting suspense or limited time offers to stimulate users' desire to buy.

4. Use fascinating language: Use vivid and interesting language to make users buzz and increase their interest in watching videos.

5. Guiding action: Tell users clearly what you want them to do in the copy, such as clicking on links and sharing videos.

6. Keep it simple and clear: short video copy doesn't need to be too long, and simple and clear copy is more likely to attract users' attention.

7. Use visual elements: If possible, you can use visual elements such as pictures and animations to assist the copy, making the information easier to understand.

8. Test Optimization: Keep testing and optimizing your copy to see which way can attract the attention of users the most, and then make corresponding adjustments.