What does w moon cake mean?

Afraid that diners would forget their creativity, every mooncake is printed with the word W. While everyone at the W Hotel on the Bund in Shanghai is still following the Chinese red, the trendy W Hotel has begun to play with magic orange.

W is keen on playing cards that don't follow routines and will never give up until people shine.

For this year’s Mid-Autumn Festival gift box, W Hotel on the Bund adheres to its consistent innovative style and combines Shanghai-style xiaolongbao with mooncakes, putting the mooncakes into “xiaolongbao”.