The Cultural Background of China Media

Culture is not only a humanistic concept, but also a regional concept, in a sense, an economic concept. How to tap regional cultural resources and create a good regional economic environment is the historical responsibility of the news media industry. At the same time, modern society, culture and media industry, as important comprehensive indicators of the development of information economy, are increasingly showing strong core competitiveness. How to understand and coordinate the interactive relationship between culture and media industry development, so as to effectively transform the regional humanistic environment into human resource advantages, build an effective model for the development of culture and media economy, and promote the healthy and sustainable development of regional economy is a very meaningful topic.

So specifically, what is the relationship between culture and media? * * * Survival and existence are both conflicting and harmonious. This sentence is enough to summarize the relationship between modern media and culture. Culture contains all aspects of human life, which provides rules for understanding and guiding human behavior. Communication is a kind of human behavior, and culture affects communication behavior. Undoubtedly, communication itself belongs to the cultural category. At the same time, culture can only be passed down through human communication. One of the characteristics of culture is super-stability, and one of the main means to achieve its super-stability is continuous and expanding communication. Culture and communication are closely related and influence each other. In the field of modern economy, media, as a sunrise industry, has shown great vitality. However, the great development of the media industry is not unrelated to the increasingly profound cultural resources it relies on.

Generally speaking, in the long-term historical evolution, each region will form its own cultural accumulation. These profound cultural accumulations "do not have the rapidity and synchronism of modern communication covering the whole world, but can avoid the disappearance of cultural individuality caused by the synchronous coverage of sexual culture, thus retaining the authenticity, authenticity and interest of the original culture more." Its unique cultural resources have become favorable conditions for the development of modern media economy in this region. Because generally speaking, diverse cultures naturally need diverse forms of expression to correspond to them. This has guiding significance and function for the market segmentation and positioning of China's media industry. But the fact is that many times we don't give full play to the advantages of cultural diversity, which leads to the marginalization of human resources in modern industrial operations. At the same time, cultural diversity is also regional in some cases, which enriches the connotation of the media and forms its own characteristics.

The organic integration of media and culture will contribute to the development of regional economy. This is because economic development depends on the improvement of workers' quality, and the improvement of workers' quality depends on the spread of culture, and the media is only the carrier of cultural communication. Scholar Chen Dongji pointed out in the article "Regional Culture and Economic Poverty": "Regional economic poverty is often closely related to regional culture. In the current overall reform, cultural changes are obviously lagging behind, especially in some economically poor areas. The unique cultural traditions, cultural systems, cultural forms and cultural environment are still like a pair of' heavy wings', which inhibits the economic take-off of the region. " Futurist john Naisbitt believes that "in the information economy society, the growth of value is not achieved through labor, but through knowledge." For a region, the improvement of knowledge technology and human capital can not be separated from a certain cultural background. Although traditional culture has profound connotations, it needs further development. As a media industry, its information dissemination effect and means have great influence on the promotion of knowledge and the progress of human capital, thus affecting economic development to a certain extent. In the field of modern communication, "news communication activities, as a unique activity of human society, will inevitably be influenced by human news communication concepts." The concept of news communication is the ideological premise and theoretical basis for human beings to engage in news communication activities, which determines the initial motivation, manifestation, development process and expected results of news communication activities. "The concept of communication is a form of cultural concept, but the traditional culture with a long history has not been well developed.

The concept of comprehensive communication, the imbalance between them will cause the relative lag and slow development of media industry and regional economy.

The focus of the western development is to accelerate the overall improvement of the environment and economic prosperity in the western region. First, strengthen infrastructure construction and cultivate a good economic environment; Second, relying on science and technology, strive to transform the natural environment, use natural resources, and turn them into economic advantages; The third is to explore the cultural heritage of the western region, vigorously develop the humanistic environment and promote regional economic development. The three factors influence each other and form an organic regional environment together. How to rebuild a survival and development mode, concept and behavior mode suitable for the regional humanistic environment by sublating is something that the media industry should think about and implement in concrete practice. "The way people produce, manage and consume is directly related to their cultural background." Therefore, it is the historical mission that modern media should undertake to tap the rich resources in traditional culture, build a modern life concept and create a cohesive and appealing social atmosphere. Although many things in traditional culture are called backwardness because they do not meet the requirements of the real society, natural environment and the development of the times, their cultural connotations are reasonable and positive, especially their cultural core is extremely stable. Therefore, the transformation of cultural modernization in the traditional sense is not divorced from history, but an inheritance of sublation. The way of inheritance is to dig deep into its connotation, integrate into the essence of modern culture, absorb modern cultural information and enhance its adaptability under contemporary social conditions.