What are the modes of online education?

Yingsheng observation answers for you:

The first is the platform mode, namely Taobao mode.

Platform mode is the king of all modes, and online education has a different trend from mine. Most online education practitioners want to give themselves the title of "Taobao in education", but at present, no one deserves it. The essence of this model is to resell your own traffic or users to video or live content providers, and use the share of selling your own content to make a profit in the future.

Advantages of the platform model: Obviously, avoiding very heavy content and services and charging "tolls" is the real "Internet". This model is expanding rapidly and can even win more users and traffic with other people's content. That sounds cool. But in fact, this model is the most difficult, because the development of online education in the past two years has caused the content to depreciate rapidly, and it is difficult to bring more free users and traffic.

The core of the platform model: the platform provider must have continuous and cheap traffic and users. The demand of big platform for traffic and users is huge. Except for a few companies that started earlier, only BAT can do this. It is difficult for other platforms to make themselves "Taobao in the field of education" by money or operation, because their own traffic has a cost, and the income returned by these traffic is definitely irreparable at present. For a long time, it will require huge investment. We should sincerely applaud and cheer for such companies, because they are so brave. Of course, there are many possible successful directions in China, such as combining unique resources with other people's content, such as some large open online course websites that issue degrees or certificates.

Second, the membership model, that is, the lynda.com model.

This model is to produce a large number of videos with their own copyrights and put them on their own platforms, so that users can pay monthly or yearly. This model has made lynda.com profitable in the United States for more than ten years, and in June of 20 15, it raised 654.38+86 million US dollars.

Advantages of lynda mode: simple and fast. As long as you concentrate on recording a large number of videos, you can develop rapidly. At present, this model is very popular because of lynda's new round of sky-high financing, but it is difficult to get decent cash flow in China, and it will become more and more difficult in the future. The in-depth analysis is as follows.

The core of lynda mode: 1. Copyright protection; 2. exclusive video; 3. There is no powerful opponent for free. I remember that after lynda's first financing in 20 13, Xu Xiaoping smiled and asked me, "Dude, what do you think of online education in China after lynda.com's financing?" Later, I realized that this was a trap for me. I wanted to hear how well lynda.com would develop in China. Innocent I directly analyzed the shortcomings of this model at that time:

First, online MP3, online TV series and online movies can all collect money in the American market, because the copyright is protected. What about China? China people use your software, watch your videos, respect you, and want to collect money, but there is no way.

Second, "exclusive" content without barriers can be easily copied, especially when an industry is very hot. Education is to spread knowledge. What can't others say?

Third, there are many free competitors. At present, online education has developed rapidly for two years. Everyone is running at full speed, and the video is depreciating at an accelerated rate. As long as you charge, the number of users will drop by a hundredfold. The most dangerous rivals of lynda model in China are actually several big platforms that have been formed, where there are huge amounts of free resources.

To take a step back, some videos are really unique, and some can't be said, but as long as "enthusiastic" users buy a month's membership, all the essence may be sold on a treasure, and a few seeds may destroy billions of market value. Therefore, copyright protection, exclusive content and no free competitors are the three hurdles that lynda mode will never pass in China. Linda, come on! In fact, lynda.com's main customers in the United States are large enterprises. In China, perhaps Linda, who has a large number of corporate customers, can support this model.

Third, the vertical service model, that is, I win the workplace model.

At present, the author's win-win workplace is this model, so please pay attention to the possible boasting elements. This mode needs a combination of recording and broadcasting, live broadcasting, services (such as helping to find a job, helping to pass exams, etc.) and other means to be responsible for students learning a certain content. You can simply understand this model as a hard model of online education. This mode is more complicated than live broadcast and recording broadcast, and of course it costs more.

Advantages of vertical service model: there are strong barriers, once word of mouth is formed, there will be a stable user base and stable income. Because the vertical mode is aimed at a specific group of people and prepares perfect content and services according to their needs, so that users can get the same effect as face-to-face teaching, so they can get higher income. Competitors want to achieve the same effect, unless they invest the same time and energy, it will be difficult to catch up.

The core of vertical service mode: rich experience in vertical field, complicated products, great difficulty and high threshold. Different from the simple recording and video live broadcast mode, even a single project will consume a lot of manpower and material resources to polish repeatedly, so the development speed is slow. The author recorded four versions of four teachers before and after a PHP course, which is still being upgraded. Therefore, if you want to do a reliable online education, you have to face a relatively heavy model, which requires experienced practitioners, from the acquisition of specific users, product design, curriculum implementation, platform operation, and user service, which most pure Internet companies are unwilling to touch.

One more thing, due to the complexity of the product, only one project can be completed within a certain period of time, and the market capacity of a project is limited. Therefore, in the initial stage of development, we can only aim at areas with large market space, such as iOS development, accounting qualification examination, architects, etc. And the competition in these fields is actually very fierce. The author has been engaged in vocational IT education for 10 years, and IT is reasonable to choose vertical service mode in IT professional field with heavy mode. Education is different from other industries, products are intangible, and word of mouth is the last word, so the author thinks that he has chosen a road of sustainable development.

At present, I have integrated more than 300 sets of the largest and most systematic IT videos in the industry, reaching more than 8,000 hours, supported by video encryption playback system, voice question and answer system, four major mobile platforms APP, live broadcast system, online programming system, online game system, after-sales service and employment system, all of which are centered on customer needs and have only one goal: to let customers get a reliable result. These systems have been running for three years, which really exhausted the author. Therefore, online education and entrepreneurship need to be cautious!

Fourth, live mode, online school and QQ classroom mode.

This model is easy to understand, so let's not talk about it. Let the lecturer give lectures to many people at the same time through live video, and move the classroom online, without geographical restrictions, so that the number of people attending lectures online can be thousands of times that of traditional classrooms. At present, many companies in this model have made great cash flow and become the darling of the industry.

Advantages of live broadcast mode: easy to accept by users, cash flow. The live broadcast moves the feedback, interaction and question-and-answer in the traditional classroom online, with quick response, in-place service and easy acceptance by customers. As long as the service is intimate, users are willing to pay the bill, which is too important for online education in China, so the live broadcast mode is highly valued.

The core of live broadcast mode: operational ability. At present, most companies that adopt the live broadcast mode broadcast live on the mainstream platform, and almost no one visits their websites, because users and technologies come from the big platform, and the big platform is open, and everyone can compete on an equal footing, so grasping the operational ability of users is the core competitiveness. On some big platforms, some live courses have thousands of people, while others have only dozens of people. The difference is very obvious. The disadvantage of this model is that it can only attract users through the platform, which leads to low competition threshold, similar model and many opponents, and always benefits the big platform with traffic or users. No matter entrepreneurs or investors, they don't know how long the tactics of defeating the enemy can last.

Fifth, online programming/experiment mode, namely codecademy.com mode.

This model allows students to learn and practice directly on the website, or learn while practicing, and build a working environment on the website. For example, when learning a language, students can directly write hundreds of small sample programs to connect knowledge points under the guidance, without endless lectures from lecturers, and make progress in practical feedback at any time.

Advantages of online programming mode: strong interaction, very interesting and easy to use. In practice, learning has been the main way of learning since the birth of human beings, and online programming mode conforms to human learning habits, avoids one-way acceptance and achieves very good results. Moreover, through the Web, you can directly show the environment that requires professional knowledge, so that students can learn directly, and the entry efficiency is extremely high.

The core of online programming mode: 1. Write a large number of cases in succession; 2. Virtual environment needs research and development, and continuous breakthroughs can make large-scale projects and complex cases demonstrate on the platform. Online programming is a good thing, but this model can only be used for introductory training at present, and it is mostly free. Because writing cases requires strong skills, not only knowledge and skills, but also transforming these knowledge into cases, and the complexity of cases is becoming more and more difficult to achieve with the deepening of knowledge. The cost of writing cases is getting higher and higher and the speed is getting slower and slower. How much can I charge for entry-level knowledge? Furthermore, the virtual programming environment can only support relatively simple programs, which will not work with the increase of codes and calling files. According to the author's point of view, these two points are the main problems faced by online programming mode at present.

Sixth, 1 to 1 mode.

Ask the lecturer to tutor a student for a certain period of time, and the student will pay by the time. Especially in the field of foreign language learning, let a foreigner explain foreign languages to students one by one. One or two hundred yuan or even dozens of yuan will immediately have an authentic foreign language environment. This model is a hot item at present.

Advantages of 1 to 1 mode: easy charging, good cash flow, small product difficulty and large market space. For example, let a foreigner who is usually difficult to contact serve students one-on-one. Most students, regardless of gender, age, are willing to pay the bill. Giving is not a problem. These "lecturers" are just ordinary foreigners in Asia, and their salaries are much equivalent to those of ordinary people in third-and fourth-tier cities and towns in China. This kind of pure foreign teacher fee and low salary fee contains huge business opportunities, which is enough to support several listed companies.

The core of 1 turn 1 mode: a large number of low-cost lecturer resources and a broader market space. The spelling of this model is acquired by teachers, because the core value of the whole model is embodied in 1 to 1. The service is hard to say, but the acquisition and consumption of human resources are huge. Generally speaking, the main cost of education lies in teachers. If the teachers are not well controlled, such as excellent lecturers can't stay, or the overall cost is too huge, it will lead to 1 to 65438+. Generally speaking, 1 right 1 is a more reliable mode in many online education at present. As long as you choose a market with a large number of users, the probability of success is relatively high.

Seventh, online to offline.

O2O may take many forms. The author briefly analyzes the most common forms, that is, online platforms gain users and traffic through free content or operation, attract users to attend classes offline, or let students attend classes in affiliated offline institutions. This model has a long history. Many companies have done such things in history. To a certain extent, Baidu is actually the originator of this model, but it is so powerful that everyone forgets that it is a company. In fact, the education industry accounts for the second place in Baidu's revenue source, which fully demonstrates the great potential of O2O.

Advantages of online to offline: simplicity and high return. The difference between this mode and the platform mode is that the platform mode mainly adopts recorded video or live video. Online to offline is an organization that guides users to face to face. Therefore, as long as users' needs are controlled and attracted, charging is not a problem, and it is in line with traditional consumption habits.

The core of online to offline: products and operations. Products must match the needs of users, facilitate collaboration and make full use of the advantages of the Internet. Operation is to increase the number of users on the basis of mature products. If there are more users, it is possible to sell users and there will be benefits.

Eighth, the question bank model

Summarize a large number of test questions, show personalized entities to students in the form of APP or Web for different students, and quickly improve students' test scores. Today, the essence of China's education system is actually exams and scores, so this model is an online education with China characteristics, which accords with the traditional virtue of China people who are diligent in exams. This examination artifact will minimize the useless and boring learning process, fully improve everyone's examination efficiency, and free students from the sea of questions, which is really a good thing for the country and the people.

Advantages of item bank model: simple product, light model and fast spread. The question bank model first appeared in 20 13 years, and now it has developed for 1 years, which is a real blue ocean. Moreover, the text input of the test questions is much easier than the teacher's lecture, so the difficulty of the product at this stage is not high. Some products try to use big data and artificial intelligence to build barriers, but the actual application effect is not significant at present, so many homogeneous products have appeared.

The core of item bank model: 1. Quickly occupy the market, introduce the users brought by the test questions into online teaching and turn them into cash flow; 2. Quickly have core competitiveness and avoid homogenization competition. Most companies with question bank model are still in the stage of grabbing territory, and some leading companies with users have begun to introduce users into online courses or offline courses, because only in this way can there be cash flow. But as long as it involves education, it will return to the old road of video, live broadcast and service, unless it is sold directly to users. In addition, lightweight products, without differentiated content, are easy to decline rapidly in the upsurge, and it is very challenging to build their own competitive barriers.

Ninth, the fake online mode.

This model is very simple, which is called online education, at least online to offline, but mainly traditional face-to-face education. So online education is a slogan to improve valuation. There are still many companies in this model, with huge cash flow. Ordinary face-to-face training institutions have completely turned online, which means that cash flow has dropped rapidly by more than most. Therefore, such companies really don't want to see the development of online education, and it is impossible to actively develop competitive online education. Few traditional practitioners burn their bridges to meet online education. Three years ago, the author began to open a win-win workplace of pure online education in different vertical fields of face-to-face education. The author's shameless confidence is also great.

The above summarizes nine popular online education modes. Take the mobile phone industry for example. At present, online education is only the initial form, and it is still in the pager stage. However, with the help of swarming capital and practitioners, you may soon see the emergence of mobile phones.

Generally speaking, the actual income of online education is still not worth mentioning compared with traditional education. New brothers and sisters should be psychologically prepared and have enough ammunition. Here, I want to encourage all my friends in the field of online education. I hope everyone can play tricks on the three roads of 2B 2C 2VC and practice their level.