What changes will digital enterprises bring?

1. The digital business model is constantly expanding and shaping the digital operation model.

As more and more enterprises continue to digitize, the expansion and occasional exclusive use of technologies such as social media, mobile, geospatial, analysis, Internet of Things, 3d printing and cloud technology have proved this, and various new business models are constantly emerging. New customer markets become possible, innovative products and services become income, and new resource pools become convenient and feasible. The creation of new financial models must take these changes into account, even on a global scale. Due to the continuous development of these business models, the operating model must also support them. Not only personnel changes, but also external and internal customers and business partners. Operations are decentralized, and in some cases even decentralized. Digital enterprises and technologies have enhanced the strength of people in all corners of the enterprise ecosystem, making them more independent in function and even completely autonomous in many cases.

2. The end of the "couch potato" era

Imagine that a large food and beverage supplier is about to offer potato chips "made" by a 3D printer to the market. Then you can print potato chips at home and customize the taste. Maybe you can sell your secret recipe back to the manufacturer, or even sell "intellectual property" to other consumers on Alibaba.com or similar Internet of Everything (IOE) portals (smart potato chips? )。 Now think about the requirements for the functional transformation of catering suppliers, from marketing and sales, distribution, manufacturing, procurement and supply chain management to risk management, finance, law and human resources. These changes will not be limited to potato chip suppliers-they will be everywhere.

3. More and more powerful consumers

With more and more information and content everywhere, the balance of power between consumers and suppliers will continue to shift from suppliers to consumers. The influence of technologies such as social media and real-time analysis further "persuaded" enterprises to become more and more transparent. Virus video, Weibo has been able to influence the hard-won corporate brand (and personal reputation) from both positive and negative aspects at the moment when things happen.

Since customers can get more information about the enterprise, its board of directors, senior executives and products and services, enterprises must also learn more information from customers, because if they are unhappy, there are seemingly endless choices and ways to exercise their purchasing rights elsewhere. Considering the millennial generation, they were born between 1980 and 2000, and now they also constitute the largest consumer in the world. These people attach great importance to the "experience" brought by suppliers and products, so they need a high degree of customization and personalization to meet them, which is no small challenge for enterprises.