What are the advantages of the short video of Jieyin?

With the rise of Jittery Voice short video platform, a large number of "net red" people were born, and the "net red economy" was also born.

The rapid rise of jittery voice with goods is not accidental, but trendy. From the fast hand live selling goods, to jittery voice short video with goods, short video e-commerce is getting closer and closer to us.

We are most familiar with the short video with goods brother Li Jiaqi as an example:

"Devil" Li Jiaqi with goods video

On the first day of this year's Taobao 618, our "Devil" Li Jiaqi came! Netroots economy has spawned a market that should not be underestimated. In addition to Li Jiaqi such a beauty big brother, jittery voice also brought fire to a lot of music, workplace, funny and other different categories of netroots, and even triggered a hundreds of billions of pet economic storm.

The advantages of short videos are obvious.

Short video with goods is a very popular way of marketing at this stage, with the traditional soft sell goods than, short video with goods what is unique? Next, by the Hangzhou Shake Bar for you to reveal the mystery of jittery short video with goods so hot.

1, a huge crowd flow

Hangzhou Shake Bar learned that in September 2016, this is the birth of the jittery voice, more than 3 years from now. And in the year 2019.01-2020.01, the daily activity of jittery voice rose from 250 million to 400 million, an increase of 60%, there is no doubt that jittery voice in 2019 ushered in a year of explosive growth. There is no doubt that Jittery Voice has now become the hottest short video application in China.

2, visual and auditory sense of experience enhancement

Short video bandwagon brings people, things, and objects to us, and the text has expressions, sounds and actions, and the visual and auditory enhancement enhances the delivery of emotions and ****ing.

For example, when we think of Li Jiaqi's "Oh My God" and "Buy It", his exaggerated expressions and tone of voice come to mind.

Short videos give creators more room to play, and are more conducive to enhancing the persuasive power of their products.

Besides Li Jiaqi's beauty products, there are many other products that are suitable for short-video banding, such as clothing, which requires a very high level of effect presentation.

Then food, for example, can also be used to enhance the persuasive power of short videos. Suppose we want to sell a kind of fruit, the same is to illustrate the characteristics of natural and organic, short video presentation is obviously more credible than pure text copy.

3, low-cost simple marketing

Compared to the traditional advertising and marketing of a large amount of human and material resources and energy investment, short video marketing entry threshold is lower, the cost is relatively reduced. This is one of the advantages of short video marketing.

Short video content creators, can be enterprises or individuals. The cost of their content production, spontaneous dissemination by users and fan maintenance is relatively low. However, to produce short videos, you must have good content creativity and the determination to adhere to the output of the original, in order to create high-quality short videos and attract the attention of users.

4, "sustainable" dissemination time frame

Frequent short video friends may know that the video we saw that day may have been released a long time ago. This is because the video is constantly being watched and liked by users, and the system continues to push the video out to more people on an ongoing basis. The video remains "alive" in the user's view. It is not affected by the amount of external investment (e.g., the capital investment required to keep a TV ad on the air), and as long as the user likes it, it is likely to keep spreading.

In addition to this, data shows that most video sites and apps have higher search weights, and short videos are quickly indexed by search engines. Its ranking is relatively better and faster than graphic content.

5, just need

Hangzhou Shake Bar found that in terms of Jitterbug's 618 carry data, beauty, clothing and daily necessities accounted for more, which further proves the user's demand for just-needed products. Hangzhou Shake Bar found that the age structure of the fan base on Jitterbug is on the low side, and the proportion of female users is larger, which means: products that are just needed and have a high utilization rate are more popular.

Second is the video presentation. In fact, this video at first glance there is no highlights, but the copywriting ideas, which is also the video script is relatively clear, and write an article, an article only expresses a main idea. Similarly, a video, in order to improve the completion rate, within the limited time to express only the most prominent product a highlight to marketing.

The video starts with a clear definition of the target group, then accurately points out the product's effectiveness, and ends with a sentence that says: "My girlfriends have strongly recommended this product.　　

And the sequence is done in 15 seconds.

6, high interactivity to enhance the speed and scope of short video

One of the major features of network marketing is - high interactivity, and short video marketing makes good use of this, almost all of the short video can be one-way, two-way or even multi-directional interactive exchanges, the advantage of this is that you can quickly The advantage of this is that you can quickly get user feedback and make targeted adjustments.

Hangzhou Shake bar that Shake not only provides a new form of entertainment, but also gradually created a new business form. From vegetarian netizens, pop-up merchandise, music, TV series, and then brands, there is still a lot of commercial value to be tapped from the platform's diverse forms and social atmosphere. Now the live broadcast and segment video with goods function of Jittery Voice can realize the sale of goods while watching. How to put the product fancy implantation video, with what way to hype their products, this is all the businessmen need to consider clearly.