Traditional Culture Encyclopedia - Traditional festivals - Characteristics of tourism activities
Characteristics of tourism activities
An important feature of tourism is its comprehensiveness and integrity. It is an industrial whole composed of six elements: transportation, residence, catering, tourism, shopping and entertainment. For tourists, what they need to buy and consume is the overall feeling they get in a tourism activity. Therefore, in the whole process of tourism, if any industry or link has insufficient supply, poor service or even problems and cannot meet the needs of tourists, it will be considered that the quality of tourism service is not high, thus affecting the reputation of the whole tourism industry.
Characteristics 2 of tourism: relevance and driving force
Take tourism as the leading factor to promote the development of other industries. The first is to promote the development of the construction industry. All scenic spots have increased investment in infrastructure, repaired and improved roads connecting scenic spots, which will inevitably drive the development of the construction industry. The second is to promote the development of the catering industry. Bring tourist hotels into the management of the tourism industry, open up a "catering street" with good service and high quality, and at the same time speed up the evaluation of star-rated hotels in the tourism industry and strictly evaluate the procedures to comprehensively improve the catering service quality of hotels and restaurants. The third is to promote the development of retail industry. Develop characteristic tourism commodities, build tourism commodity circulation centers, set up tourism commodity planning, design and development institutions, form the scale of small commodity industry, and combine the development of local tourism commodities with the introduction of foreign tourism commodities. The fourth is to promote the development of the tourism automobile industry. Fully mobilize the whole society to make special coaches between urban areas and scenic spots to meet the needs of domestic tourists. The fifth is to promote the development of people flow and information flow.
Three characteristics of tourism: culture.
Tourism is not only an economic undertaking, but also has a strong cultural character. Tourists visiting everywhere, whether visiting the Terracotta Warriors in Xi or the Lijiang River landscape in Guilin, are all cultural activities to meet their cultural life needs. At the present stage in China, it should be said that tourism is an economic and cultural undertaking. In the future, with the continuous improvement of productivity, it may be further adjusted to focus on culture and become a cultural-economic undertaking.
Characteristics of tourism: service
Tourists always have employees in the tourism industry or its related industries to provide services during the whole process of traveling, such as full-time tour guides of travel agencies, so the products provided by the tourism industry are mainly services. Tourism enterprises mainly earn income by providing services to tourists, and there is constant language and emotional communication between service providers and tourists, so these services cannot be borne by machines. Tourism service needs a lot of labor, and the wages of labor force account for a high proportion of enterprise costs, so tourism is a labor-intensive service industry.
Generally speaking, through the study of the characteristics of tourism, we can better grasp its development law, combine with local reality, and embark on a road of tourism development that belongs to our own actual situation.
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