Main Tasks of the Ministry of Culture's "Twelfth Five-Year Plan" for Multiplying Cultural Industries

With the theme of realizing leapfrog development and the main line of optimizing the structure and layout and accelerating the transformation of the development mode, focusing on cultivating cultural enterprises, expanding cultural consumption, promoting cultural and technological innovations, and developing characteristic cultural industries, the Ministry of Culture has strengthened the guidance of the contents, implemented the strategy of driving the major cultural industry projects, comprehensively enhanced the innovation ability and core competitiveness of the cultural industry, and launched a batch of original Chinese cultural products with healthy contents that are well-liked and popular among the masses and have a high market share. We will launch a batch of original Chinese cultural products with healthy and upward content, popular among the masses and high market share, strive to meet the diversified spiritual and cultural needs of the people, and promote the cultural industry to become a pillar industry of the national economy. To accelerate the development of cultural industries, it is necessary to unswervingly support and strengthen state-owned or state-controlled cultural enterprises, unswervingly encourage and guide the healthy development of various non-publicly owned cultural enterprises, form a pattern of cultural industries in which the public system is the mainstay and a variety of ownership **** develops together, shape and cultivate the main body of the cultural market, improve the vitality and competitiveness of cultural industries, and promote the coordinated development of various types of cultural enterprises.

1. Cultivate backbone cultural enterprises

Focusing on the establishment of a modern enterprise system, accelerate the reform of operating cultural units, speed up the transformation of the company system and shareholding system, improve the corporate governance structure, form the form of organization of assets and the mode of operation and management in line with the requirements of the modern enterprise system and the characteristics of the cultural enterprises, and cultivate qualified market players. Cultivate a number of state-owned or state-controlled large-scale cultural enterprises or enterprise groups with strong core competitiveness, and play a leading role in the development of the industry and the prosperity of the market. Within the scope permitted by the state, guide, support and regulate the entry of non-public capital into the cultural industry; non-public cultural enterprises shall be treated equally with state-owned cultural enterprises in terms of financial support, project evaluation, investment and financing, tax concessions, introduction of talents, rewards and commendations, and land use, etc., so as to create a systematic and legal environment in which they can fairly participate in the market competition and be equally protected by the law. Encourage the strength of cultural enterprises to capital as a link, the implementation of cross-region, cross-industry, cross-ownership, cross-media mergers and reorganization, the formation of a number of influential, brand-name, competitive enterprises or enterprise groups, to create a number of strong international competitiveness of the "cultural aircraft carrier".

2. Supporting Small and Medium-sized Cultural Enterprises

Supporting the development of small and medium-sized cultural enterprises through government procurement, credit support, strengthening services and other forms of support to form a dynamic group of small and medium-sized enterprises. Simplify the establishment procedures, lower the entry threshold, and support the development of individual creators, cultural studios, privately-run non-enterprise cultural institutions, and professional cooperatives in the cultural industry. Encourage all kinds of small and medium-sized cultural enterprises to develop in the direction of "specialization, refinement, specialization, and newness", and to strengthen characteristic operation, characteristic products and characteristic services. Cultivate cultural property appraisal, evaluation, auction, brokerage and other institutions, and vigorously develop performing arts brokerage, ticket sales, exhibition planning, copyright agency, creative design and other cultural enterprises. Promote the structural adjustment of cultural industry, enhance the quality and efficiency of cultural production, promote the transformation and upgrading of cultural industry, improve the scale, intensification and specialization of cultural industry, and accelerate the transformation from the scale growth focusing on quantity expansion to the connotation improvement focusing more on quality and efficiency.

1. Encourage the development of agglomeration

Construct 10 or so national cultural industry demonstration parks with a high starting point, on a large scale, representing the national standard and future development direction, and a number of cultural industry demonstration bases with obvious agglomeration effect. Carry out the creation of demonstration zones for characteristic cultural industries, and cultivate 100 or so characteristic cultural industry clusters with distinctive features and prominent leading industries and a large number of towns with characteristic cultural industries in areas rich in characteristic cultural resources.

2. Promoting Industrial Integration

Establishing and improving the institutional mechanism for the development of industrial integration, optimizing the policy environment for the development of industrial integration, and promoting the integration of culture with tourism, sports, information, logistics, industry, construction, exhibition, commerce and leisure, so as to increase the cultural added value of the national economy. Support all kinds of enterprises to increase investment in creative design, enhance the cultural connotation of textile, light industry, packaging and other industries, and promote the extension of creative design to the production of furniture, home appliances, home textiles and home decorations. Break down the boundaries of cultural industries, promote the marriage and integration between different cultural industries, integrate various resources and extend the cultural industry chain.

3. Build Cultural Brands

Strengthen brand awareness and cultivate about 300 brand cultural enterprises based on national cultural industry demonstration bases. It will carry out activities to evaluate the influence of national cultural industry demonstration bases, and encourage the demonstration bases to strive for first-class, expand their influence and build brands. Create about 10 cultural exhibitions and festivals with great social influence and high comprehensive benefits. Improve the mechanism for recognizing and protecting traditional crafts and skills, and protect the intellectual property rights of creative designs. Establishment of a sound brand authorization mechanism, the establishment of cultural brand marketing and promotion platform, expanding the production and sale of excellent brand products.

4. Strengthening guidance and regulation

Focus on guidance and regulation, prevent blind investment, and promote the transformation of cultural industry from quantity and speed to quality and efficiency. Strengthen the overall planning of the layout of cultural industry parks and bases, adhere to the standards of naming and recognition, strictly control the number of cultural industry parks and bases, emphasize the cultural content, highlight the characteristics of each, and improve the level of development. Regulate the organization of various cultural industry expositions to prevent blindly following the trend, overdoing it and wasting resources. Encourage the eastern, central and western regions to establish the focus of cultural industry development according to the resource endowment and functional positioning, give full play to their respective advantages, build cultural industry belts relying on large cities and urban agglomerations, and support small and medium-sized cities and rural villages to develop cultural industry clusters with special characteristics, so as to form a pattern of coordinated development of cultural industry in the region and in urban and rural areas.

1. Strengthening the regional layout of cultural industries

Supporting the eastern region to accelerate the development of animation and game, creative design, network culture, digital cultural services and other industries, and fostering technology-based cultural industry clusters. Guiding the central and western regions and the main functional zones with limited development, relying on the rich local cultural resources, focusing on the development of cultural industries such as performing arts, cultural tourism, artworks, arts and crafts, festivals and exhibitions, and taking the road of development with specialization, differentiation and agglomeration. Combined with the national regional special planning, it takes the initiative to incorporate the development of cultural industries into the overall framework of regional development, and accelerates the development of cultural industries with local characteristics.

2. Coordinate the development of cultural industries in urban and rural areas

Explore the cultural resources of cities, develop characteristic cultural industries, and build characteristic cultural cities. Supporting large cities and city clusters to give full play to the advantages of intensive technology, talents and capital, accelerating the development of new cultural industries, and forming a number of cities and city clusters that are cultural and creative centers with international influence. Give full play to the exemplary role of the capital city as a national cultural center. Encourage large cities and city clusters to scientifically formulate functional regional planning, so as to form a spatial layout of cultural industries with distinctive features, reasonable division of labor and outstanding focus. Supporting small and medium-sized cities to improve cultural consumption infrastructure and utilize characteristic cultural resources to create industrial highlights. Encourage resource-oriented cities to rationally utilize their idle old factory buildings and abandoned industrial facilities to develop creative design, performing arts, convention and exhibition, cultural tourism and other cultural industry projects. Encourage the development of rural handicrafts, folk performances and rural cultural tourism, cultivate and build a number of special cultural industry towns and villages with cultural industry characteristics, expand rural employment and increase farmers' income.

3. Cultivating regional characteristic cultural industry clusters

Exploring the characteristic cultural resources of different places, guiding the orderly gathering of characteristic cultural industries through planning guidance, policy support and typical demonstration, and developing and expanding a number of characteristic cultural industry bases with obvious characteristics and high degree of agglomeration. Encourage localities to actively develop tourism and related industries relying on cultural heritage, create a batch of characteristic cultural products and services, cultivate a batch of cultural industry clusters of ethnic performing arts, cultural tourism, arts and crafts, etc., and make efforts to push forward major projects such as the Tibetan, Qiang, and Yi cultural industry corridors, so as to enhance the aggregation, radiation, and competitiveness of the development of characteristic cultural industry clusters. Always adhere to the correct direction of the creation and production of cultural products, strengthen the content guidance and construction, establish a cultural innovation mechanism with cultural enterprises and individuals as the main body, strive to create a favorable environment conducive to cultural innovation, and constantly improve the evaluation system and incentive mechanism for cultural products.

1. Adhering to the correct direction of creation and production

Adhering to the direction of serving the people and socialism, and the policy of letting a hundred flowers blossom and a hundred schools of thought contend for supremacy, staying close to the reality, life and the masses, and genuinely starting from the needs of the masses, we shall inherit and carry forward the fine traditions of Chinese culture, absorb and learn from the beneficial cultural achievements of the world, and endeavor to improve the connotation and quality of cultural products, and launch more cultural products that are well received by the masses and have a strong ideological, artistic and artistic character. We will strive to improve the content and quality of cultural products, and launch more masterpieces that are y loved by the masses and that unify ideology and artistry with appreciation. Guiding the majority of workers in the cultural industry and cultural enterprises to consciously practice the socialist core value system, seriously and actively pursue the social effects of cultural products, promote the truth, goodness and beauty, and denounce the falsehood and ugliness, giving full play to the positive role of the cultural industry in promoting the construction of the socialist core value system.

2. Encourage cultural innovation

Innovate the spirit of culture throughout the whole process of creation and production, combine traditional elements with fashionable elements, national characteristics with world trends, enhance the sense of the times and attractiveness of cultural products, and create and produce more excellent and original cultural products. It adopts a variety of methods, such as commendation and reward, policy support, etc., to encourage cultural workers to go deep into their lives and create and produce works that reflect the spirit of the times, are positive and full of infectious energy. Encourage national cultural industry demonstration bases to continuously promote innovation in the form of cultural content and means of dissemination, and improve product development and originality. It focuses on supporting the creation of excellent original animation products with distinctive national characteristics and characteristics of the times. Make full use of the special funds for the development of cultural industries and the relevant state funds for culture and art to increase support for cultural content innovation and guide the creation and production of cultural products.

3. Improve the evaluation system and incentive mechanism

Insist on following the forward direction of advanced socialist culture and the satisfaction of the people as the highest standard for evaluating cultural products, and unify the evaluation of the masses, the evaluation of the experts and the market test to form a scientific evaluation system for cultural products. Do a good job of selecting the Animation Award of the China Culture and Arts Government Award, establish an open, fair and impartial evaluation mechanism, improve authority and credibility, and guide the direction of the development of China's animation industry. Increase the promotion of outstanding cultural products, and support performances, screenings, broadcasts and exhibitions of masterpieces that promote mainstream values. Implement the National Animation Excellence Project, and support and encourage the broadcasting, performance, publication and exhibition of outstanding original animation products. Expanding cultural consumption as an important part of expanding domestic demand, establishing a long-term mechanism for expanding the demand for cultural consumption, attracting consumers with high-quality and rich cultural products and services, increasing the total amount of cultural consumption, raising the level of cultural consumption, enhancing the endogenous impetus for the development of the cultural industry, and meeting the ever-growing spiritual and cultural needs of the people.

1. Cultivating Cultural Consumption Habits

Creating a favorable environment and atmosphere for cultural consumption, transforming the cultural consumption concepts of urban and rural residents, and increasing the consciousness and enthusiasm of cultural consumption. Encourage the implementation of a cultural consumption subsidy system to guide the cultural consumption of urban and rural residents, and provide appropriate subsidies for the cultural consumption of the needy and rural migrant workers in places where conditions exist. Encourage the arrangement of a certain number of low-priced performances or tickets in commercial performances, and encourage network cultural operators to develop more low-fee businesses. Utilizing the market influence and driving force of cultural excellence to activate the cultural consumption market.

2. Improving conditions for cultural consumption

Developing cultural and artistic performance theaters, supporting the construction and renovation of theaters and other cultural consumption infrastructure. Improve the level of cultural consumption at the grassroots level, and guide cultural enterprises to invest in the construction of more cultural consumption venues suitable for the needs of the masses. Supporting social forces to build all kinds of cultural facilities, and encouraging the cultural facilities of institutions, schools and troops to open up to the society. Accelerate the construction of the national cultural ticketing network. Develop modern circulation organizations and forms of circulation, such as chain management, logistics and distribution, and e-commerce, and build a circulation network of cultural products centered in large cities, complemented by small and medium-sized cities, and linking urban and rural areas. Actively develop cultural consumption credit products, active cultural consumption market.

3. Promoting the upgrading of cultural consumption

Expanding the market for mass cultural consumption, developing special cultural consumption, providing personalized and niche cultural products and services, and cultivating new growth points for cultural consumption. Strengthen research on the forecast of cultural market demand and consumption trends, and guide cultural enterprises to develop marketable cultural products and services. Tapping the cultural connotations of holidays and various festivals, upgrading and enriching their cultural contents and forms. Vigorously develop network cultural products suitable for the Internet, mobile terminals and other carriers, and promote the consumption of digital cultural content such as animation games and online music entertainment. Enhance the quality and level of urban cultural consumption, and promote the upgrading of residents' consumption structure. Strengthen the construction of rural cultural outlets and expand rural cultural consumption. Scientific and technological innovation is an important engine for cultural development. It is necessary to give full play to the role of culture and science and technology to promote each other, y implement the strategy of science and technology, and enhance the ability of independent innovation. Improve the enterprise as the main body, market-oriented, production, learning and research combination of cultural and technological innovation system, to cultivate a number of distinctive characteristics, innovation ability of cultural and scientific and technological enterprises, to support the production, learning and research strategic alliance and public **** service platform construction.

1. Strengthen the technological transformation of traditional cultural industries

Promote the improvement of the scientific and technological content of traditional cultural industries such as performing arts, entertainment, works of art, arts and crafts, cultural exhibitions and creative designs, accelerate the transformation and renewal of the infrastructure of the performing arts and entertainment industries, and encourage the research, development and production of new types of digital entertainment, sound, lighting and stage technology and equipment with independent intellectual property rights. Promote the informatization, digitization and standardization of cinema operation, cultural tourism, ticket sales and artwork operation. Support the transfer and application of modern scientific and technological achievements to traditional cultural industries, and accelerate the innovation of traditional cultural industries in terms of content, forms, ways and means. Seize the development opportunities of triple-network convergence, cloud computing, Internet of Things, etc., and improve the technological level of various sectors of the cultural industry.

2. Accelerate the development of emerging cultural industries

Promote the introduction of relevant policies and measures to promote the accelerated development of animation, games, network culture, digital cultural services and other emerging cultural industries, and continuously improve the contribution of the new and emerging cultural industries to accelerating the transformation of the mode of economic development. Focus on strengthening the research and development of digital technology, digital content, network technology and other high-tech closely related to emerging cultural industries, and enhancing the production capacity of multimedia and multi-terminal dissemination of cultural products. Expand online and mobile production and sales of online music, online animation, online artwork, online performances and so on. Encourage network enterprises, IT enterprises and communication enterprises to participate in the production and operation of online cultural content products.

3. Give full play to the supporting and leading role of scientific and technological projects

Establish and improve the coordination mechanism, incorporate major cultural science and technology projects into the relevant national scientific and technological development plans and programs, and strengthen the core technology, key technology and **** technology research, so as to realize the major technological breakthroughs in the cultural industry and integrated innovation. Deploy and implement a number of major projects under the National Science and Technology Support Program, and arrange for the implementation of a number of cultural industry science and technology projects in the National Joint Action Plan for the Integration of Culture and Science and Technology, the National Culture Science and Technology Enhancement Plan and the Ministry of Culture's Science and Technology Innovation Project Plan. Actively coordinate with relevant departments to strengthen support for the research and development of key and core technologies with independent intellectual property rights in the special funds for the development of cultural industries, funds for high-tech industrial development projects, and funds for the innovation of science and technology-based small and medium-sized enterprises, so as to promote the application of technologies and transformation of achievements of cultural enterprises.

4. Promote the construction of cultural science and technology innovation system

Promote enterprises to become the main body of innovation, and improve the cultural technology innovation system that combines enterprise as the main body, market as the guide, and industry, academia, and research, identify 20 or so demonstration enterprises for the fusion of culture and science and technology, and support the development of strategic alliance of industry, academia, and research. Relying on national high-tech parks, modern service industry industrialization bases, national cultural industry demonstration parks and national cultural industry demonstration bases, national cultural and scientific and technological integration demonstration bases with their own characteristics will be established. Relying on colleges and universities, scientific research institutes and leading enterprises of culture and science and technology, it will build five or so ministerial-level key laboratories and engineering technology research centers in the fields of performing arts, digitization of cultural resources, animation and games, and network culture. Support the construction of a batch of demonstrative public **** technology platforms for the cultural industry, and subsidize and reward platforms with outstanding service functions. Actively join hands with relevant departments to implement a batch of major projects with overall, guiding, public ****, basic and demonstrative features, enhance the government's ability to guide and regulate and public **** services, strengthen the content-guiding demonstration, promote industrial agglomeration, enterprise incubation and talent cultivation, push forward the upgrading of industries and products, improve the overall quality of the industries, and enhance the strength of the development of the industries. Column Key Projects of Cultural Industry Development Project of Characteristic Cultural Industries: Promote the construction of characteristic cultural cities and demonstration zones of characteristic cultural industries, guide localities to increase their support efforts, adapt to local conditions, highlight their characteristics, and form a number of bases, parks and clusters of cultural industries with local characteristics, so as to enhance the development level of the cultural industry in terms of scale, intensification and specialization.

Cultural performance theater construction project: break the geographical boundaries and market segmentation, reduce the cost of performance circulation, promote the chain operation of performance venues in major cities, and realize the scale, intensification and high-tech of the performing arts industry.

Cultural industry public **** platform construction project: integrating and consolidating all kinds of resources, providing infrastructures, technical equipments, information resources and intermediary services that can be ****enjoyed **** to reduce the start-up and operation costs of cultural enterprises, and to form agglomeration and scale effects.

National Digital Culture Industry Innovation Project: selecting key and **** technologies in the digital culture industry to focus on, forming a core digital culture technology support system with independent intellectual property rights, constructing major technology application demonstration projects in the digital culture industry, and accelerating the process of digitization, networking and informatization of cultural enterprises.

Domestic animation revitalization project: increase support for original animation and game products, support the development of key animation enterprises and animation industrial parks, and vigorously develop network animation, cell phone animation and other new media animation. Guiding the development direction of the animation and game industry in terms of technology research and development, talent training and cultural connotation. Promote the construction of China Animation and Game City (Beijing) and National Comprehensive Demonstration Park of Animation Industry (Tianjin).

Construction of national animation industry public ****technical service platforms: build a number of national animation industry public ****technical service platforms, establish animation technical equipment, public ****technical service support system and ****sharing mechanism in the animation industry agglomeration area, provide animation enterprises with high-quality animation product production support, and promote the key technology research and development of independent innovation in the field of animation.

Cultural industry investment and financing system construction and promotion project: to cultivate financial market bodies serving the cultural industry, accelerate the development and promotion of financial products and services, establish convenient financing channels for the cultural industry, implement the cultural industry financial talents training project, promote the theoretical research on cultural industry investment and financing, and build a public **** service platform for cultural industry investment and financing.

Cultural industry project service project: continue to enrich the national cultural industry project resource base, expand the trading volume of China's cultural products and services as well as investment and financing projects, and make it a comprehensive platform for information exchange, project cooperation and product trading in the cultural industry, so as to promote investment facilitation.

Tibet-Qiang-Yi Cultural Industry Corridor: to implement a number of cultural industry projects with driving demonstration effect in the Tibet-Qiang-Yi region, turn the advantages of ethnic cultural resources into economic advantages, expand employment in ethnic areas, and promote the protection and rational utilization of cultural resources. Deeply implement the Guiding Opinions on Financial Support for the Revitalization and Development and Prosperity of Cultural Industries, and establish and improve a diversified, multi-level and multi-channel investment and financing system for cultural industries. It promotes the comprehensive docking between the cultural industry and the financial industry, encourages all kinds of financial institutions to innovate financial products, improves and upgrades financial services for the cultural industry, and guides and encourages social capital to invest in the cultural industry.

1. Promote the banking industry to fully support the cultural industry

Encourage banking financial institutions to actively develop credit products suitable for the cultural industry, consolidate and deepen the cooperation mechanism between ministries and banks, and increase the credit investment in the cultural industry. Innovate the credit model of cultural industry and create a credit financing system for the whole industry chain of cultural industry. Actively carry out supporting financial services such as asset trusteeship, investment and wealth management, payment and settlement for cultural industries. Encourage banking institutions to actively carry out cultural industry consumer finance business, enhance the level of cultural consumption and expand the scale of cultural consumption. Encourage non-banking financial institutions to comprehensively utilize a variety of financial services and financial products to dock with cultural enterprises.

2. Utilizing the role of capital market

Using the multi-level capital market, promoting high-quality cultural enterprises to utilize the public offering of shares to go public for financing, and expanding the scale of direct financing in the cultural industry. Strengthen the cultivation of cultural enterprises listed on the reserve and recommendation mechanism, the formation of "reserve a batch, cultivate a batch, declare a batch, issue a batch of" cultural enterprises listed on the ladder to promote the pattern, cultivate 30 listed cultural enterprises. Supporting state-owned cultural enterprises to attract social capital for shareholding reform. Support cultural enterprises to raise funds through the bond market, and guide cultural enterprises to make scientific use of options, futures and other forms of financial derivatives. Explore the pilot work of the representative share transfer system for cultural enterprises.

3. Promoting Investment in Cultural Industry

To give full play to the pulling effect of investment, encourage and guide all kinds of social capital to invest in cultural industry, and cultivate strategic investors in the field of cultural industry. Within the scope of state licenses, guide social capital to invest in cultural industries in various forms, participate in the restructuring of state-owned operating cultural units, and participate in the implementation of major cultural industry projects and the construction of cultural industry parks. Actively play the role of demonstration and guidance of backbone investment institutions such as China Culture Industry Investment Fund, cultivate institutional investors in the field of culture industry, and encourage venture capital funds and private equity funds to actively enter the emerging culture industry.

4. Improve the supporting services for investment and financing in the cultural industry

Promote the construction of the insurance market for the cultural industry, innovate the insurance products and services for the cultural industry, and summarize and promote the pilot insurance for the cultural industry. Strengthen the guidance of key cultural property rights exchanges, and guide the healthy and orderly development of cultural property rights exchanges in accordance with the principles of "total control, reasonable layout, legal standardization and healthy and orderly". Explore the improvement of the system for the identification, evaluation, pledge and circulation of cultural intangible assets, and provide specialized and comprehensive investment and financing services for cultural enterprises. Explore innovative guarantee methods for cultural industry and establish multi-level risk sharing and compensation mechanisms for investment and financing of cultural enterprises. Focusing on the cultivation of high-quality management talents in cultural industry, building education and training institutions for cultural industry talents, perfecting the training system for incumbents, encouraging institutions of higher education to set up specialties related to cultural industry, comprehensively improving the overall quality of cultural industry talents, and providing strong talents support for the development of cultural industry. 1. Strengthen training and education

Found China Culture Industry Research Institute to provide intellectual support for the development of culture industry. Promote the construction of cultural industry disciplines, and continuously grow the cultural industry talent team in the form of academic education. It supports the organization of advanced training courses, EMBA classes and on-the-job training courses, and continuously improves the quality and level of cultural industry talents in the form of non-academic education. Actively explore the cooperative training mechanism among the government, universities, institutes and enterprises, establish a number of cultural industry talent training bases and cultural industry business parks and incubators, and promote the integration of production, learning and research. Through the way of "going out and inviting in", strengthen exchanges with the cultural industries of other countries to cultivate internationalized talents. Strengthen the construction of professional ethics and style, and enhance the sense of social responsibility of the majority of cultural industry practitioners.

2. Improving Talent Policies

Through national key talent project programs such as the Cultural Masters Project, a team of cultural entrepreneurs with excellent political quality and strong management ability will be cultivated, and a number of cultural managers and administrators will be created. Encourage localities to formulate the guide catalog of strategic talents in cultural industry, actively promote the selected talents to enjoy the same treatment of national high-tech talents, and give priority to recommending them to enter various national talent programs. Improve the mechanism of talent use, mobility, incentives and protection, and adopt various ways to gather cultural talents, such as signing contracts, project cooperation and intellectual property rights. Improve the classification and definition of talents in the cultural industry, and promote the identification of professional skills and professional qualifications. Vigorously introduce overseas high-level talents. Increase policy support for outstanding talents in private cultural enterprises, and solve practical problems such as settlement, housing, medical care and children's education. According to the principle of "government guidance, enterprise main body, market-oriented operation", give full play to the guiding role and service function of the government, vigorously promote the organic combination of foreign cultural exchanges and the promotion of foreign cultural trade, and actively promote cultural enterprises and cultural products to the international market, cultivate a number of export-oriented cultural enterprises and intermediary institutions with international competitiveness, and create a number of internationally renowned cultural enterprises and intermediary institutions, and create a number of internationally renowned cultural enterprises and intermediary institutions. and intermediary organizations, create a number of internationally renowned cultural brands, and enhance the appeal and influence of Chinese culture in the world.

1. Promoting the export of cultural products and services

Improving the policies and measures to support the export of cultural products and services, utilizing the government's foreign cultural work platform, and actively promoting the "going out" of cultural industries. It supports cultural enterprises and products representing the excellent Chinese national culture, with independent intellectual property rights and brands, to enter the international market, and focuses on supporting the export of products and services in the fields of performing arts, animation, games, works of art, arts and crafts, and network culture with national characteristics. It will establish a resource database for cultural products and services going global, revise and improve the Guidance Catalog for the Export of Cultural Products and Services, and jointly issue a catalog of key enterprises and projects for cultural exports with the Ministry of Commerce and other departments. It will continue to improve statistics on foreign cultural trade. It will simplify approval procedures, promote export facilitation, and establish foreign cultural trade bases in key export regions.

2. Encouraging Cultural Enterprises to Explore Overseas Markets

Encouraging cultural enterprises to set up cultural entities and branches outside China through sole proprietorships, joint ventures, controlling interests, equity participation and other forms, so as to realize the operation of cultural enterprises outside China on the ground. Strengthen in-depth analysis of overseas cultural industries and markets, establish a mechanism for collecting, editing, researching and releasing information on the international cultural market, and assist enterprises in understanding the dynamics of the international market and expanding overseas marketing networks. Actively support cultural enterprises to participate in large-scale international exhibitions and cultural activities outside China, and assist in enhancing the international operation capacity of cultural expositions and trade fairs held in China. Give full play to the role of cultural offices (groups) of embassies and consulates abroad, overseas Chinese cultural centers and other cultural institutions abroad, and actively guide and assist cultural enterprises to develop overseas markets.

3. Strengthening international cultural industry exchanges and cooperation

Implementing the strategy of regional development of international market, actively participating in international cultural industry dialogues, establishing and participating in intergovernmental bilateral and multilateral dialogues and cooperation mechanisms in the field of international cultural industry, participating in the formulation of rules for international cultural trade, and continuously increasing the international discourse power. Encourage cultural enterprises to carry out project cooperation with foreign strong cultural institutions, encourage the introduction of foreign excellent cultural products suitable for China's market demand, enrich China's cultural market, and at the same time, actively learn from foreign advanced production technology and management experience, and constantly enhance the comprehensive ability of China's cultural industry to face the international market.