How to write a website construction plan

Sample Website Planning Plan (Case Study)

Contents

I. Project Objectives 4

1.1 Requirements Analysis 4

1.2 Website Objectives and Expectations 4

1.3 Website Design Principles 4

1.4 Solutions 5

II Overall Structure of Website 6

2.1 Website Column Structure 6

2.2 Column Description 6

2.21 FLASH Lead Page 6

2.22 Website Home Page 6

2.22 Group Overview 7

2.23 Corporate Dynamics, Corporate Culture 8

2.24 Company Products 12

2.25 Sales Network 15

2.26Customer Service 15

2.27Our Customers 19

2.28Recruitment 19

2.29Distributor Management System 23

2.210Corporate Forum 24

2.211Website Information Management Platform 28

2.212Website Analysis Statistics System 30

3 Our Advantages 35

3.1 Technical Strength 35

3.2 Solutions 35

3.3 Project Management 35

3.4 Website Promotion 36

3.5 After-sales Service 36

4 Website Authority Management 36

5 Website Construction Platform Analysis 36

5.1 Web Hosting 36

5.2 Data Center Hosting Environment 36

5.3 Data Center Network Structure Topology Diagram 37

6 Website Operation Security Strategy 38

7 Website Construction Progress and Implementation Process 40

7.1 Project Cooperation and Membership 40

7.2 Project Implementation Methodology 40

VIII Cost Budget 42

8.1 Website Part: (Quotation includes both Chinese and English versions) 42

8.2 Website Platform Part: 44

8.3 Website Maintenance Part: 44

Nine Project Scheduling 45

I. Project Objectives

1.1 Requirement Analysis

Nowadays, the development of the Internet has shown the trend of commercialization, universalization and globalization. At present, almost all companies in the world are utilizing the network to deliver business information and conduct business activities, ranging from promoting enterprises, releasing advertisements, recruiting employees, transmitting business documents to even expanding markets and selling online. Nowadays, the network has become a strategic means for enterprises to compete. The diversification and expansion of business operations and the further expansion of enterprise scale provide higher requirements for enterprise management, business expansion and corporate brand image. In the new economic conditions supported by information technology, more and more enterprises are utilizing the network as an effective tool. The website has long been from the demonstration stage into the substantive stage, especially for enterprises to provide a stage to show their own, for consumers to create a shortcut to understand the enterprise. The company can establish a business platform, the implementation of all-weather sales service, with the help of the network to promote the image of the enterprise, publicize the enterprise's products, the release of the company's news, while through the information feedback to make the company more aware of the customer's psychology and needs, the website of the virtual company and the entity of the company's business operations organically, will be conducive to the expansion of the sales channels of the company's products and to save a lot of advertising and business operating costs

With the new website, the company will be able to better understand the customer's psychology and needs.

With the development of the global information network, the Internet in the world is not only a technology, more importantly, it has become a new business model. From the 4C (Connection., Communication, Commerce, Co-operation) level has completely changed the way of human work, learning, life, entertainment, and has become the main driving force of the national and regional economic growth. Internet is becoming the world's largest public **** material information base, which contains countless information resources, all the latest information is available. It contains countless information resources, and all the latest information can be obtained by searching the Internet. What's more, most of the information is free of charge. The application of e-commerce can enable enterprises to obtain huge amount of business information which cannot be obtained under the traditional mode, and to lead their rivals in the fierce competition in the market. The Internet is truly a place of unlimited business opportunities.

To this end, we combined with the future direction of the development of the site, in the spirit of professionalism and responsibility, the planning of the *** system pumps Ltd. website, close *** system pumps Ltd. with its partners, dealers, customers, and visitors to the relationship between the optimization of the business model to improve the efficiency of business operations. We use the latest technology architecture and application system platform to help **** Pump Manufacturing Co., Ltd. optimize the complex business operation process. Ltd. website tailored to meet their needs of an online brand promotion platform.

1.2 Website goals and expectations

1) To help the group establish an effective corporate image publicity, corporate style show, the company's products publicity, to create a new image of "*** System Pumps Ltd.", highlighting the large-scale corporate image of *** System Pumps Ltd.

2) Fully utilize the network fast, cross-regional advantages of information transfer, the company's news in a timely manner to report on the latest information on the development of the industry at home and abroad, and technological achievements, and to promote the advanced experience at home and abroad.

3) through the product database function to achieve online product orders, information search, supply and demand contact, online product sales online guidance, to achieve safe and fast online product inquiries, ordering, providing convenient products and related information **** enjoy online services, optimize internal management.

4)Provide online open platform for enterprises and customers, enhance the system of internal and external information interchange, experience exchange, with the spiritual civilization of the enterprise construction, increase the customer's reputation, improve the cohesion of the enterprise staff.

1.3 Website Design Principles

Commercial Principles

As an important part of the commercial operation of the enterprise, it serves the external communication of the corporate culture of **** Pumps Ltd. and the establishment of communication channels between the enterprise and its customers, and between the enterprise and its employees, to improve the enterprise service system, to create more business opportunities, and to provide scientific decision-making assistance for the enterprise operators.

Brand

Brand principle

Provide customers with valuable products and services, fully embodies the "**** Pumps Ltd." brand advantages, focusing on shaping the personalized image of the corporate network brand, so that the attention of the resources as far as possible into the brand of consumption, and the establishment of a loyal ". ***Ltd." consumer groups.

Economic principles

Establishment of a network platform suitable for the needs of **** Pumps Co., Ltd. to provide a wide range of functions covering a variety of user needs, flexible data processing to meet the needs of a high degree of customization to save the cost of site construction, and to ensure that it is better to expand the nature of the openness; at the same time the site has a WEB-based interface of the management back office, the company can independently of the site most of the contents of the update, modify the website. At the same time, the website has a management background based on WEB interface, which enables the enterprise to update and modify most of the contents of the website independently, saving the operation cost of the enterprise website and improving the efficiency of information updating and dissemination.

Expansion principle

The overall planning of the site and the framework design is scalable, the design of the front page to ensure that the enterprise website will not destroy the overall structure of the site after the addition of columns. The design of the background database is highly scalable, enterprises can add, delete and modify columns and categories as needed.

1.4 Solutions

1, interface structure

Our professional designers use the latest technology to design the website according to the CI style of **** Pumps Co.

2. Functional modules

Website construction is based on the principle of simplicity of the interface and flexibility of the functional modules, so as to provide a dynamic space for independent updating and maintenance of the website designers and maintenance personnel of **** System Pumps Ltd. to improve their website and achieve the fundamental purpose of one-time investment, long-term benefit and cost reduction.

3, website promotion

We rely on years of in-depth study of Internet technology, grasp of the current situation and development trend of China's Internet as well as in the website promotion services in the mature experience, can provide the most professional, most effective, the most cost-effective website promotion services.

4, content theme

The design focus shifts to customer-centric, targeted design around the level of customer demand for practical and concise columns and practical features, greatly facilitating the customer to understand the enterprise's services, consulting services, technical support, questions and answers, personalized product advice, a series of needs in the **** Pumps Ltd. website, one by one, the process of demand to be met! Ltd. website to meet a series of needs on a demand-by-demand process; to achieve product display, service technical support, questions, feedback, etc. as a whole, to fully help customers experience the full range of services to **** Pumps Co.

5, human resources

The development of the website for the operation of the use of easy and efficient management back office, site administrators can open multiple administrator accounts, set up for each administrator management privileges, the system automatically configure the management back office for a particular administrator, the system based on the privileges. Automatically configure the management background for an administrator, the background only allows the administrator to manage the columns with management rights. At the same time, the website develops a membership system with level management function, which can categorize and manage dealers, agents, ordinary customers, company employees and website administrators, and set up access and management privileges for them respectively. This makes the whole site run up and organized, but also to achieve a dedicated, clear responsibilities.

6, site maintenance

Related website maintenance staff of **** Pumps Co., Ltd. for daily maintenance, update the technical training, the project has been successfully developed by the enterprise can independently complete the maintenance and updating of the entire site.

Two Overall Website Structure

2.1 Website Column Structure

Note: The yellow background of the columns using dynamic database

2.2 Column Description

*** Pump Manufacturing Co. Column planning takes full account of the needs of **** Pump Manufacturing Co., Ltd. to display corporate image, expand visibility and online marketing. The website adopts a variety of dynamic modules, the enterprise can independently and independently complete most of the content of the website update.

The design of the page will fully reflect the image of *** System Pumps Ltd. as a large domestic enterprise, in the framework of the arrangement, color matching, and Flash animation of the appropriate interspersed to do just right, so that the entire site in the premise of ensuring the function of the user to bring a good sense of visual enjoyment and spiritual pleasure.

2.21 Flash guide page

Flash guide page is the first window of the enterprise website, the key page that determines the customer's cognition of the first impression of the enterprise culture, the layout of the page and the page style setting, plays a decisive role in the overall positioning of the website. We have a professional and energetic artwork design team, wonderful FLASH vector animation technology and senior site planning engineers. For the customer's website customized unique style and overall image structure.

In the design style to reflect the enterprise's industry characteristics and outstanding personality features, to achieve outstanding.

Content focuses on the display of corporate logo, company name, company products and other information, highlighting the corporate image and strength.

2.22 Web site home page

Using dynamic ASP dynamic page, the entire site's latest information in the home page display, including the latest dynamic information (automatically extracted from the company's dynamics), recommended products (administrator background release), and so on. Webmaster can dynamically update the content of the home page in the background. Viewers enter the home page will be able to understand the latest updates to the entire site and the company's latest activities, giving the viewer a refreshing feeling, attracting viewers to frequently visit the **** Pumps Co.

The design of the home page focuses on reflecting the culture and image of the company, and strives to give the viewer a sense of affinity and cognition, and then let the customer have an interest in learning more information.

2.22 Group Profile

This section includes "Group Profile", "Corporate Honors", "Organization", "Branch", "Feedback" five secondary columns, the content is to conduct the company's business philosophy, corporate values, the use of modern network media advantages to establish corporate brand and image. Columns using static pages, in the page design, we use a flexible use of a variety of animation effects performance methods, and strive to **** Pumps Limited corporate image to be the best communication. Among them:

"Group Profile" mainly introduces some basic information of the company, including text introduction and photos of the outside of the enterprise.

"Honor" shows the technical certificates or certificates of honor obtained by the enterprise, the certificate adopts the form of thumbnail and text introduction, click on the thumbnail to pop up the large picture display window.

"Organization" is the management structure of the group, using the form of tree directory display.

"Branches" introduces the situation of branches in different places and sets hyperlinks to the websites of branches.

"Feedback" adopts online feedback form, using this module, the viewer can submit feedback information online, you can choose to submit the type of problem, the feedback information in the form of e-mail to the administrator's mailbox. The system can automatically determine the e-mail address according to the choice