Theme of CCTV traditional culture public welfare short film

Classics need inheritance and innovation.

Because in the modern society with such advanced technology, innovation has always been our goal. As we all know, classics will last forever, but classics need to be passed down and constantly innovated and improved to do better. So I will design it this way: classics need inheritance and innovation.

The significance of inheriting the classic traditional culture lies in: inheriting the distinctive traditional culture of the Chinese nation is not only to carry forward the national spirit of diligence, courage, unity, peace-loving and self-improvement with patriotism as the core. Innovation refers to the process and result that human beings extend their cognition and behavior to the objective world and themselves in order to meet their own needs.