What is social marketing?

Question 1: What is social marketing? Hi, how are you?

Social marketing is the concept of social marketing and the most advanced marketing concept at present.

Social marketing concept is a marketing concept centered on the long-term interests of society, and it is a supplement and amendment to the marketing concept.

Since the 1970s, with the global environmental damage, resource shortage, population explosion, inflation, neglect of social services and other increasingly serious problems, the call for enterprises to take into account the overall interests and long-term interests of consumers is getting louder and louder. Western marketing circles put forward a series of new theories and concepts, such as human nature, rational consumption and ecological norms. The same thing is that enterprises should not only consider the needs of consumers, but also consider the long-term interests of consumers and the whole society. These concepts are collectively called social marketing concepts.

The basic core of social marketing concept is: to achieve consumer satisfaction and long-term welfare of consumers and the public as the fundamental purpose and responsibility of enterprises. The ideal marketing decision should consider: the satisfaction of consumers' needs and desires, the long-term interests of consumers and society, and the marketing benefits of enterprises.

Specific examples:

The hamburger fast food industry provided delicious food, but it was also criticized. The reason is that his food is delicious but not nutritious. The fat content of hamburgers is too high, and the fried foods and patties sold in restaurants reflect too much starch and fat. Use convenient packaging when selling, resulting in too much packaging waste. While meeting the needs of consumers, these restaurants may harm consumers' health and pollute the environment. Ignoring the long-term interests of consumers and society.

Question 2: Why do you want to be the spotlight effect of social marketing social media, so that enterprises can communicate more widely with potential users through social media? Social media also has the characteristics of equal communication, which is more conducive to maintaining friendly communication between enterprises and potential customers and deepening the relationship.

Question 3: What is social marketing? What does social marketing include? Social marketing is widely used in brand promotion today, and it is also a way to achieve good results. Here's what Xiao Dong, a brand promotion and marketing teacher, mentioned in his training course:

The first sword: news marketing

The Second Sword: Blog Marketing

The Third Sword: Weibo Marketing

The fourth sword: virus marketing

The Fifth Sword: E-mail Marketing

The Sixth Sword: Question and Answer Marketing

Seventh Sword: Encyclopedia Marketing

The Eighth Sword: Image Marketing

The Ninth Sword: Video Marketing

Tenth Sword: Database Marketing

Third-party e-commerce platform strategy

The promotion strategy of 1 Business-to-Business

2. Promotion strategy of 2.B2C e-commerce platform

3. Promotion strategies of other e-commerce platforms

Question 4: What does H5 mean in social marketing? What is H5?

My friends often ask me about H5, but in the process of communicating with them, I found that many people know about H5 at the user level, such as invitations, games, brand display, lottery and so on. In fact, if it rises to the marketing level, it is not enough to think only at the user level, because any communication should consider the effect. If 100w pv only brings screen effect, but does not bring any effective transformation to the brand, such communication is obviously unsuccessful.

If we can't analyze things from multiple angles, it is difficult for us to look at problems outside the original thinking framework. Therefore, I want to explain this article from a more primitive point of view, starting from H5 technology itself; In fact, the development of Internet technology is also demand-driven, and the programming language is actually a product higher than the application level. I hope the following content is not too obscure, and I hope it will inspire you.

Simply put, H5 is an advanced web technology. The invitations and games we usually see are all H5 webpages, specifically called HTML 5 (there is no H5 name in foreign countries at present), which is essentially no different from those webpages we usually see online, except that the generally accepted webpage technical version is HTML4, which is published in 1997.

Question 5: What are the ways of social media marketing? The advantages of social media marketing lie in accurately positioning customer orientation, increasing enterprise exposure, bringing more traffic to enterprises, and being able to conduct public opinion monitoring and market research at low cost. It is used by more and more enterprises and occupies an important position in enterprise propaganda. So what are the available social media marketing platforms?

I. Weibo Marketing

2. Wechat

Three. H5 application

Four. Space marketing

Verb (abbreviation for verb) voiced

Intransitive verb comedian

Seven. meme

Question 6: What is the relationship between digital marketing and social marketing? A fundamental difference between digital marketing and social marketing is to look at data and psychology.

Question 7: What is social marketing? SCRM is a system to maintain customer relationships on social media platforms. Database marketing is marketing based on enterprise database, including email marketing, SMS marketing and telephone direct sales. In addition to the information mentioned above, Microcode Dunbar's enterprise SCRM solution can also connect Microcode Dunbar's global enterprise database, thus supplementing the enterprise attributes represented by a single customer to achieve better results.

Question 8: What are the advantages of social media marketing? Dear, you are bumpy ~ Social media marketing can now be regarded as one of the best ways of network marketing, which includes BBS marketing, Weibo marketing, blog marketing, SNS marketing (Renren, Xin Kai, Douban), video marketing, question-and-answer marketing, word-of-mouth marketing and so on.

What's so good about it? Covering a wide range of people, strong pertinence, good communication effect, fast brand awareness and relatively lower cost ~

You can refer to some successful cases in the market or consult professional companies. But at present, there are too few companies specializing in social media marketing in China, such as Chuanchi Network and ~ccpower. You can consult them;

Question 9: Social marketing, what is social marketing?

It is mainly a marketing method using social media and social software.

Question 10: What is social media marketing? What is the difference between it and traditional marketing? Traditional network marketing pays attention to three points:

Published content-publishing point-recipient.

Social media marketing should pay more attention to:

Publishing content-publishing point-forwarding point-receiving point.