Actively grab the fire line, and the car companies are "anti-epidemic".

In 2020, the social changes were unexpected, which happened to coincide with the fragment of a movie "Infectious Diseases" nine years ago.

This plague is like a mirror, showing us the world. There are ordinary and great people around us, and there are also people who spare no effort to release their inner greed. Light and darkness never separate.

Fortunately, under the fierce epidemic situation, as of February 6, more than 60 automobiles, spare parts, automobile aftermarket enterprises, automobile associations and individuals have joined the emergency epidemic prevention and control, donated nearly 700 million yuan in cash, materials and buses, and set up a special fund of 223 million yuan.

Behind the rescue of automobile enterprises, it not only represents the strength of enterprises, but also penetrates the concept of "equality of all beings" in traditional culture into corporate social responsibility and passes it on to the front line of epidemic prevention. In the face of sudden epidemic, the self-adjustment of firewire also tests the system strength of automobile enterprises at all times.

"supervisor" responsibility

After ten years' growth, the automobile industry has suffered a cold winter in the past two years, and some automobile companies have become more and more marginalized. Car companies that temporarily rank first in sales also "reduce costs" by modularizing and optimizing manpower. Under the continuous pressure of the increasingly cruel market environment, the fierce epidemic undoubtedly made the automobile market worse.

The market environment on the left deteriorated, and the production on the right was temporarily suspended. Enterprises infected by the epidemic are facing unprecedented challenges.

As Jia, the chairman of catering, is worried, the epidemic has caused more than 20,000 employees to lose their jobs, and the loan can only last for three months. However, problems such as delayed start-up, heavy pressure on logistics and transportation, heavy damage to supply chain, difficulty in offline marketing and promotion, and reduced passenger flow in 4S stores have emerged one after another, and the future of car companies will be more challenging.

However, this has not hindered the pace of car companies to help the epidemic. 65438 Since June 23rd, car companies, spare parts and aftermarket enterprises have lent a helping hand, from rigid donations such as donations and materials, the establishment of foundations, to providing flexible services such as vehicles. The automobile industry plays an important role in social forces to fight the epidemic.

Take Geely Holding Group, which donated more than 200 million yuan, as an example. A special fund of 200 million yuan for epidemic prevention and control was set up in cooperation with Li Shufu Public Welfare Foundation in advance. Later, it said that it would further expand the fund scale according to the needs of epidemic prevention and control, and the footsteps of Geely Holding Group did not stop there.

In the face of the shortage of medical materials, we have provided support to China by purchasing medical materials in Sweden and other countries, among which 250,000 pairs of medical masks have been sent to China and 84 Geely Cargill cars have been provided for rescue.

In addition, in terms of travel services, its travel service platform, Caocao Travel, has also set up an emergency prevention and control support group to provide free travel services for residents in various communities in Wuhan.

In the process of rescuing the epidemic, Geely Holding Group also extended its reach to the future market.

A few days ago, Geely Holding Group announced that Geely Automobile will invest 370 million yuan in advance to start the research and development of "all-round health car" with virus prevention function, and its forward-looking perspective may lead car companies to think deeply about future products.

It is worth mentioning that as SAIC-GM-Wuling, which has occupied a high domestic market share for a long time, the way to rescue the epidemic is more direct and effective, and it is more in line with the pragmatic image of the brand.

On February 6th, SAIC-GM-Wuling announced that it would build a new dust-free workshop to produce masks, and set up 14 mask production lines, with a daily production capacity of over 1.7 million pairs. While turning donations into production, it also helps to optimize idle capacity.

Compared with the traditional car companies with the highest sales volume and abundant cash flow, the new car-making forces that suffered from the decline in sales volume and financing difficulties still responded quickly.

New forces "help"

The new car-making forces, which are in urgent need of funds, need to face the challenges from the capital chain and market in the epidemic, far exceeding the traditional car companies. However, the performance of the new car-making forces in the epidemic is closely following the pace of traditional car companies.

Among them, 20 19 Weilai Automobile, which was in financial crisis, took the lead and donated medical materials worth 300,000 yuan in advance, including masks, medical caps and surgical gowns. Subsequently, the donation was overweight, and with the help of Weilai User Trust, a special fund of 5 million yuan was raised to fight the epidemic.

Then, on June 28th, 65438, Xpeng Automobile also began to help, donating medical materials, vehicles and services worth 3 million yuan to many medical institutions. On the same day, Nezha Automobile announced an emergency donation of 1 10,000 yuan to Hubei Charity Federation.

Since then, Weimar Automobile has donated 4 million yuan to Huanggang City, Hubei Province, and Li has donated 2 million yuan to Hubei Charity Federation. Even Xinte Automobile, which was shut down in July last year, donated 10000 sets of protective materials in this epidemic, and provided support vehicles to stand by at any time.

Even in terms of donations, it is difficult for the new car-making forces to compare with traditional car companies, but for the new car-making forces that are currently in the early stage of development, the issue of funds is related to the life and death of enterprises.

At present, during the national disaster, the new car-making forces who donated "life-saving money" are stabilizing the user group through delayed delivery of mass-produced models, live broadcast and providing a number of Internet services.

Looking at it from another angle, the corporate responsibility shown by the new forces of making cars at this time also confirms the determination of Internet companies to move closer to automobile manufacturing enterprises.

Fire line adjustment

The sudden epidemic disrupted the conventional phalanx of car companies deploying 2020, rushed to help, and tested the speed of car companies' self-adjustment.

Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, predicted that domestic automobile sales in the first two months of this year may drop by about 20% year-on-year. According to the current situation, all aspects of automobile enterprises from production to marketing will be directly affected by the epidemic.

In 20 19, BMW won the sales champion in China with 723,000 vehicles, instilling the "people-oriented" concept in its internal employees and dealers.

Considering the seriousness of epidemic prevention and control at present, in order to ensure the healthy operation of dealers, BMW has launched the application software "BMW Dealer Pocket Office" and formulated 10 sanitary and epidemic prevention measures for dealer exhibition halls, covering everything from exhibition hall ventilation to toilet cleaning and disinfection, garbage disposal and so on.

In the docking with terminal C, in response to BMW's initiative to reduce unnecessary outings, we chose to extend the validity period of a number of services to relieve the concerns of existing car owners. While treating potential users, we launched the "BMW Real Car Interactive Platform" applet to promote terminal sales through the "online exhibition hall".

SAIC, GAC Toyota, Beijing Hyundai and other auto companies also use the Internet and automotive e-commerce platforms to provide online services. Among them, SAIC passenger cars provide online training to strengthen the guidance of the sales team.

It is understood that since February 3, SAIC passenger cars have helped sales consultants to learn online through multi-channel online training such as "SAIC Passenger Car Class I" on WeChat official account, e-learning learning system and online live course system, and used VR intelligent exhibition hall, short video/live marketing linkage official Tik Tok/ Tmall flagship store to meet customers' needs of "staying at home".

In addition, most car companies have introduced policies such as delaying the start of work, relaxing financial policies, and implementing inventory discounts to minimize the impact of the epidemic.

From funds to materials, from front-line demand to self-innovation, from step-by-step to fire line adjustment, car companies have gathered strength from many corners to compete with the epidemic, and the cold machinery of cars has also penetrated into more warmth and become more temperature.

What impact the subversive start in 2020 will bring to our troubled nation is still unknown, but from the life of car companies, we can see the strong positive energy condensed by all walks of life in the face of the crisis.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.