How to operate the company's official Weibo how to operate the company's official Weibo account?

Although WeChat is very popular now, many companies have opened WeChat public platforms on WeChat. However, many companies use official Weibo to promote their brands while running WeChat. So, how to operate Sina official Weibo? No matter what products you are running, such as WeChat, Weibo, website, etc. Combine your own characteristics and industry characteristics, bring benefits to users, win user interaction, get good feedback, make users become fans of enterprises, and finally get the role of brand promotion. First of all, do a good job in the user experience of the official Weibo. User experience includes Weibo interface color matching, column display and content planning. Color matching should be based on the positioning of enterprise products and the characteristics of consumers, such as making mahogany furniture, and should be based on antique, elegant and classical Chinese styles, such as lotus flowers, Chinese knots, ink and wash landscape paintings and so on. When setting the column, look at the content that the enterprise needs to show, and combine the characteristics of the industry and the concerns of consumers. For example, for the furniture industry, you can learn about decoration, decoration, furniture knowledge, layout knowledge and so on. Is to do the basic skills well, and so on. Of course, there are many other things.

Secondly, in the preparation of content, in addition to industry-related information, we should also prepare some popular information and knowledge, such as chicken soup for the soul, quotations, classic jokes, beautiful landscape pictures and so on. Make Weibo's content more literary, interesting and close to the public, and it will be forwarded naturally, thus gaining higher exposure.

Third, grasp the release time of Weibo. The same content, published at different times, has completely different effects. The release time should be combined with the working hours of users and enterprises. Users often face great work pressure on Monday and Tuesday, and their psychology is in a tense period, so Weibo's attention feedback is naturally not very positive. So when Weibo released it on Monday and Tuesday, the user's response was very cold. On Wednesday and Thursday, users entered a week-long stable period, and their enthusiasm for Weibo's feedback was obviously improved. Users are more active on Fridays, Saturdays and Sundays, because they look forward to the weekend and are more willing to simply forward comments.

And in the course of a day, different time points have different Weibo effects. Generally, during the period from 18: 00 to 23: 00 after work, the marketing value will be even greater. User interaction on weekends is more active after lunch (1~2 o'clock) and before and after dinner (5~8 o'clock): users' forwarding and comments are more active during these two periods. After the weekend 1 1, it is still time for users to actively interact: due to the late weekend break, Weibo can still get more user feedback after 1 1.

Therefore, when releasing Weibo, we should consider the user's usage time. Of course, all these should be solved in detail in combination with the basic situation of the enterprise.

Fourth, pay more attention to others in the early stage. Others are very picky about it. Celebrity stars should pay attention to and forward their Weibo and comments. Also pay attention to celebrities in the industry, and often forward their comments in Weibo and Weibo. For example, the furniture industry can use keywords to search related industries around furniture, such as decoration, decoration, design, real estate, mahogany furniture, European furniture and so on. Blog posts will come out, users will come out from the search, you can choose the appropriate users to follow, and the appropriate Weibo will forward them. There are too few fans to follow. Because there are too few fans, it means little to us, and it also reflects that there is no special person to manage it. Of course, for a star, there are too many fans, so it's best not to pay attention. Because there are too many fans, you should not pay too much attention and don't lose one.

Fifth, we should use hot topics and hot keywords. Search for hot topics, pay attention, forward, and combine enterprises. When forwarding, use #XXX# to mark keywords. When forwarding, you can remind your friends to pay attention through @ friends, which is convenient for interaction.

Sixth, the operation of Weibo is a long-term process. Moreover, in the process of operation, in addition to doing basic operations that cannot be isolated, it is also necessary to combine offline activities to form interaction. We should also combine WeChat, its QR code, its public platform and activities to detonate and increase the number of WeChat fans and followers in Weibo.

The functions of Sina Weibo have now been completed, as shown below, including fan service, data center, marketing center, activity center, advertising center, payment center, application center and setting center.