Design expression of mascot

Zhonghui Design (Mascot Design Company) answers:

Mascots are usually designed with cute, warm and interesting images, including but not limited to:

Exaggeration: By exaggerating some features of mascots, such as head, eyes, arms, etc. , enhancing the cute and eye-catching effect.

Simplification: Simplify the mascot image into more abstract figures or symbols, which is convenient for the audience to understand and remember.

Humanization: Give mascots some human characteristics, such as expressions and movements, to make them closer to people's feelings and emotions.

Dynamic: Give the mascot a certain sense of movement, such as jumping, running and flying. To enhance the vitality and vividness of the mascot.

Color: Use bright and bright colors to highlight the personality and visual effect of the mascot.

Interaction: Considering that mascots need to interact with the audience in actual use, some features that are easy to communicate and interact can be added into the design, such as expressions and movements.

Zhonghui Design Mascot Design