Why girls like little things? What is the basis?

About 20 years ago, fashion toy culture developed in Hongkong, new york and Tokyo. When fashion toys rise, fashion toy artists choose PVC and sugar gum as carriers to express their artistic creation. Although fashion toys are called toys, they are actually different from traditional toys. Without any playability, it feels more like static plastic arts. The early English name of fashion toys is Art toy or Designer toy, that is, art toy or designer toy, which actually has a strong designer's personal symbol and artistic concept.

These designers choose PVC and sugar gum as materials, which have several characteristics: it is relatively easier to make complex shapes and colors, which can actually meet the needs of designers; The cost is relatively low; Convenient and complicated; These characteristics laid the foundation for the commercialization of fashionable toys in the later period.

For young people who love art and fashion, the prices of sculptures and traditional artworks are relatively high, which generally exceeds everyone's purchasing power. Fashion toys, a few hundred dollars, are easy to accept. In the early fashion toy market business model, artists had to make hundreds of toys for each design, and then the online and offline fashion toy stores sold hundreds of dollars.

At this stage, fashion toys are still in a niche market similar to the second element, which is relatively less mainstream. However, the trend culture has gradually accumulated fans in recent years, waiting for better opportunities to appear in front of the public and become the mainstream culture of the public. POP MART officially opened up the trend toy market on 20 15. The main thing we do is actually to promote the culture of trend toys in the mass market and help outstanding designers in the industry to make IP and make it commercialized in a wider range.