Application of Calligraphy Elements in Graphic Design

Application of Calligraphy Elements in Graphic Design

In the historical trend of graphic design art, excellent works combining calligraphy elements with modern design are not uncommon. The following is the application of calligraphy elements I shared in graphic design. Let's have a look.

The Application Value of Calligraphy Elements in 1 Graphic Design

With the rapid development of economy and society, "Fashion Chinese Style" has become a new fashion trend in the field of international design. More and more designers begin to pay attention to traditional culture and try to integrate new artistic expressions into modern design expressions. As the saying goes, "what is national is the world's", only the design style with characteristics, culture and connotation can be recognized and understood by people. And it has been recognized by the whole country and even the whole world. Calligraphy element itself is the inheritance of traditional culture, and it is an art form with both concrete and abstract characteristics. This dual form of expression makes calligraphy play an important role in the development of human culture. Fundamentally speaking, the national culture and expression presented by calligraphy art are more in line with the development form of graphic design, which also requires designers to make full use of different methods such as calligraphy writing, deformation and exaggeration to integrate graphic design into the national spirit and maintain long-term vitality.

2 the application principles of calligraphy elements in graphic design

Nowadays, both Chinese and western countries are constantly deepening and innovating their own cultures. This is especially true of graphic design in China. Through the integration of traditional culture, book binding design and calligraphy art are integrated together, showing different vitality, which plays an important role in enhancing the charm and aesthetic value of graphic design with China characteristics, and also reflects some development rules in application principles. The specific analysis is as follows:

2. 1 Expression of Calligraphy Art

The reason why calligraphy art is more suitable for the innovative development of graphic design is mainly because in the expression form of calligraphy art, a curl and a slap all reflect the decorative beauty of a pattern. In some successful cases of contemporary international graphic design, Jin Daiqiang, a famous Hong Kong designer, combined graphic design with calligraphy art, which made his works present profound cultural connotations. He advocated taking the form of China's calligraphy culture as a design mode, and combining China's calligraphy art and graphic design on the basis of the connotation of words, so that the value of calligraphy "appreciation" can be more vividly integrated into the design, and then the graphic design has special significance.

2.2 the ideological connotation of graphic art

As we all know, graphic design is widely used in various fields. Graphic design works are innovated and interpreted according to social knowledge and public aesthetic concepts, so they are more in line with the aesthetic needs of the people. Excellent graphic design works are inseparable from rich, sincere and novel ideological connotations besides external aesthetics. Therefore, integrating the idea of graphic art and editing, combining and arranging characters can make graphic design have historical, social and cultural significance in modern design. There are many application elements of calligraphy art, and its ideological connotation is also very rich. From the initial hieroglyphics to Oracle Bone Inscriptions, to official script, seal cutting and song style, the idea of graphic design can be improved, which has both traditional charm and new design ideas.

3 innovative application of calligraphy elements in graphic design

3. 1 Focus on theme innovation around visual arts.

The value of traditional calligraphy art is self-evident, but the cultural connotation of graphic design needs to be expanded around graphic visual art. The elements of calligraphy are full of emotion, rich and colorful decorative feeling and cultural charm. These advantages are different from the mechanical cold calligraphy in the computer. However, the application of calligraphy elements in graphic design is not mechanically applied and unchangeable, but the theme of artistic design needs to be developed and innovated according to people's aesthetic needs. Therefore, designers need to have inductive spirit and innovative ability in graphic design, and develop their artistic advantages by developing traditional calligraphy art. Graphic works should not only accurately convey the information of goods, but also be closer to people's aesthetic psychology. For example, when the painter Huang Yongyu designed the wine bottle, in order to increase the characteristics of the "alcoholic liquor" poster, he not only used the combination of hemp rope, clay pot and linen in the bottle body, but also incorporated the cursive writing form into the brand poster design with the word "alcohol" on the front of the package. Huang Yongyu consciously deformed the word "drunken man" by adding cursive elements, and the font changed from cursive to chic, abstract and deformed. The use of intentionally skewed fonts and the distortion of artistic words not only reflects the ideological interest of drunken writing, but also reflects the profound representativeness and aesthetics, which makes people smile after reading it. In addition, the cursive script is simple in structure and touching in brushwork, which is more in line with the drunken feeling under the brand of "drunkard", making the product image more vivid and real, and forming a very personalized design style in the overall design structure.

3.2 Incorporate cultural thoughts and embody artistic harmony.

In graphic design, the use of calligraphy elements is not fixed, but a dynamic design expression. Designers should integrate tradition into graphic design, absorb the ideological and cultural development essence of China's calligraphy art, and make graphic design more ideological. Therefore, in the actual design, designers should pay attention to the in-depth excavation of the theme, and integrate the harmonious, simple and implicit ideas advocated in traditional calligraphy elements into traditional culture, so as to realize the integration of Confucian, Taoist and other classic cultures in traditional culture. In graphic design, all kinds of factors of calligraphy elements are fully considered, and at the same time, the proportion, size, color and material of calligraphy elements are integrated, so that the value of graphic poster art is solidified not only in aesthetic perspective, but also in internal significance.

3.3 Understand calligraphy techniques and implement selective design.

In order to meet the different artistic characteristics and design requirements in graphic design, designers need to innovate according to different calligraphy elements, and selectively combine fonts, characters and layouts to make graphic design more unexpected and attract the public's attention. For example, in the application of calligraphy fonts, the most common writing forms are official script, seal script, regular script and running script. In graphic design, cursive fonts, like flowing water, are often used in free and loose design styles; Regular script fonts are steady, regular and dignified, which are often more suitable for some regular design styles; The official script font is concise and full of bones and muscles, so it gives people an elegant and classical feeling in design style. Running script is both dynamic and static, and is usually used in the design of ink and brush with appropriate shades. In the logo design of Beijing's Olympic bid in 2008, the designer selected "Da Zhuan" from the calligraphy elements as a combination of graphic design and graphic design, which created hieroglyphics for the Chinese nation for more than 3,000 years. In particular, Beijing 2008, written in the style of bamboo slips, follows the unique calligraphy implication and shapes the cultural concepts of "eliminating complexity and simplifying" and "choosing design" in design concept.

Calligraphy is a practical artistic expression. Whether in poster art, logo art or other design categories, calligraphy art has become the core of artistic and cultural development. In the integration of calligraphy elements and graphic design, designers need to create a higher artistic realm through a series of innovative technical methods. The majority of designers should adhere to the development trend of keeping pace with the times and profoundly refine the artistic feelings and ideological connotations contained in the traditional culture of the Chinese nation.

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