The problem of the relationship between modern design and traditional culture

Abstract: The relationship between traditional culture and modern design with the development of society more and more discordant development, from all areas of society and even conflicting and contradictory relationships, therefore, how to grasp the relationship between traditional culture and modern design of the two is also what we are concerned about today.

Keywords: traditional culture, modern design, personalization, nationalization

One, modern design to meet the trend of the times

Modern design with the development of the times continue to change. the early twentieth century, the rapid development of science and technology in the western society, but also with the emergence of new things in the modern design dissolved into a lot of new content. Such as airplanes, automobiles, telephones and other new discoveries continue to push forward the modern art and design of new explorations and ideological emancipation, but also played an important influence, which is the science and technology of art and design of the impetus, but also on the human thought of liberation of the counteraction. At that time, the great social upheaval, division and reorganization directly contributed to the emergence of new art styles and new design methods. There appeared many such as: the Dutch style school, the Russian composition school, the Italian futuristic school ...... for the development of modern art and design, credit; Scandinavia's Aalto (Alvar Aalto) design, the United States of America's streamlined design... ...Push the wave, so that the modern design movement in the direction of art and science and technology closely integrated; Switzerland's Le Corbusier (Le Corbusier), but also his "Toward a New Architecture", the modernist design movement pushed to the extreme.

Driven by the commercial culture, American artists and designers, do everything, architectural design, product design, packaging design and graphic design, small to cigarette packaging, large to the spacecraft cabin, the design of the content of the extremely wide range, and have achieved amazing commercial benefits. Raymond Lowe is considered to be the first generation of famous designers in the United States, and since them, commercial culture has become inseparable from modern design. Modernism, postmodernism, as well as all kinds of art and design genres, all branded with commercial culture.

The influence of traditional culture on modern design

The influence of traditional culture on modern design, in fact, plays a subtle role everywhere. Take Chinese painting as an example, the historical origin of Chinese painting can be traced back to ancient times, Chinese painting does contain five thousand years of Chinese culture, outlook on life, philosophical outlook, no matter realistic, or writing makes the generation of excellence, but these as works of art, as if there are many precious cultural ideas are just y hidden in the museum, the majority of the people do not have good access to these arts, there is also a very important place is There is no good use of the art of Chinese painting in the commercial aspect, which is still the combination of traditional culture and commercial aspects of the problem, learning Chinese painting is to paint Chinese painting this kind of thinking can not be used as our modern learning art people's thinking, we have to think more about how to make him flourish. These actual conditions make us worry, because the country in modern design has a part of the traditional culture has been completely abandoned, not just diluted the traditional culture.

On the contrary, the Japanese are absorbing the essence of traditional Chinese culture, (such as the story of Ichigo manga car and cartoons) will be Japanese comics in the budding period of the development of comics in our country the gap between the development of comics, and quickly occupied the market of comics in our country, so that our domestic comics were forgotten in the corner of the Chinese comics market is also basically occupied by Japanese comics, comics to bring the direct economic benefits is very large, not yet the Japanese comic book market. The direct economic benefits brought by comics are great, not counting the industry of comics even, these are not only the loss of our art and culture, but also the loss of the economy. Japan's original art of painting is backward relative to China, can be developed to such a degree on the basis of blank, their cartoon expression is still worthy of our research and study, their cartoon techniques can be applied to many aspects of our modern design, such as architectural design hand-drawn rendering of the performance of the performance of the industrial product rendering of the performance of the performance of the national painting technique is worthy of us to do the design of people to study, so that it is applied to modern design! Of course, the techniques of Chinese painting are worth studying by our designers, so that they can be applied to the expression of modern design rendering. Some works combine traditional culture with the new things of modern design. We have to say that Japan has made a great effort in the later development of comics and achieved a great success, while our Chinese painting art, its potential is quite valuable to be developed. In fact, the combination of traditional culture and modern design the combination of traditional culture and modern design organic will create a better effect.

Three, self-design tendency of modern design is to provide the future trend of modern design and generate creative potential

Traditional culture and modern design has a close relationship. Modern design should draw the essence of traditional culture, and then dissolve the personalization and nationalization.

First, personalization. The pursuit of personalized design, one is reflected in the visual effect of "personality". The second is embodied in the "personality" on the demand.

Second, nationalization. Different national cultural backgrounds have different national thinking patterns, different national cultures will bring aesthetic and language communication differences. American corporate culture research experts pointed out that "a strong culture is almost the driving force behind the continued success of American businesses." Indeed, the rise and success of many U.S. companies are rooted in national culture. So the design of unique national characteristics is also a source of design ideas to push forward. Splendid Chinese culture, is our inexhaustible, inexhaustible source, there are many of us worth attracting the essence. A Japanese friend once pointedly commented that there is no design in China. Although said some one-sided, but this is also to many designers to knock an alarm, designers must carry forward the Chinese national culture, there must be national characteristics. The scope of design culture is getting bigger and bigger, for the new design elements, we have to grasp it well. The traditional culture is well used in modern design, it has to be said that it is a very good thing, we can both find design inspiration from traditional culture, and even derived from the new design elements, which makes our traditional culture in the new era has been well utilized, but also makes our traditional culture has been a good inheritance, but also makes the designer's design thinking more active. These are from the application and influence of traditional culture on modern design, and the impact on people's design thinking, as a modern designer, how to understand the traditional culture and modern design, how to apply traditional culture in modern design, these are the problems we have to think about. Nowadays, there are a lot of good examples in the design, they apply the traditional culture in modern design very well. These examples need us designers to think hard and understand the inevitable and accidental correlation, so as to establish our own thinking, our own point of view, and accumulate our own experience.