With the emergence of new retail, will e-commerce companies face elimination in the future? Will physical stores usher in new opportunities?

E-commerce is a new shopping consumption platform developed based on the Internet, which has changed the traditional physical store business model and occupied half of the business world. The arrival of the e-commerce era is a nightmare for physical stores. Consumers enjoy the convenience of the internet and favor the benefits brought by e-commerce, but physical stores are in a slump before them. Now, new shopping patterns are emerging. Does this mean that this situation can be reversed?

What is new retail?

First of all, we should know that the so-called new shopping mode is new retail. The similarity between new retail and e-commerce is the development of online internet, which makes full use of big data and other scientific and technological means to develop vigorously. The similarity between new retail and traditional physical stores lies in offline physical stores, which provide users with on-site experience. Combining the two advantages of physical stores and e-commerce, the new retail model has been comprehensively upgraded from production, circulation to sales, and the business structure has been re-established, integrating e-commerce, physical stores and logistics, forming a brand-new new retail model.

The new retail has changed the business model of traditional e-commerce and traditional physical stores, and combined their advantages, showing four characteristics: ecology, intelligence, experience and unbounded.

First, the ecology, starting from the consumer's purchase of products, the follow-up services are fully followed up and broadened horizontally and vertically to meet the consumer's requirements for shopping comfort and convenience.

Second, intelligence, the future market will be the era of technology. Shopping is no longer limited to the traditional framework. Technology intelligence such as VR shopping and remote sensing will be applied to the shopping experience, and technology will truly penetrate into life.

Third, experience, in order to let consumers know more about goods and related services, the new retail will make full use of offline physical stores, integrate products into various real-life scenes, and let consumers know the products from the senses in an all-round way. The sense of participation of consumers will be enhanced, and the value of offline platforms will be stimulated.

Fourth, the ultimate goal of unbounded, unbounded, is the interconnection and enjoyment of commercial chains. Consumers have a variety of shopping methods, no longer limited by time, place and space, and truly do whatever they want.

The main reasons for the rise of new retail can be divided into two parts. First, traditional e-commerce has developed rapidly this year, and both user growth and traffic dividends have reached saturation or even begun to shrink. The bottleneck period of traditional e-commerce has arrived.

Second, since the rise of traditional e-commerce, there have been shortcomings that cannot be supplemented. With the gradual decline of dividends, the short-board effect has become more and more obvious, that is, the experience of offline stores is beyond the reach of traditional e-commerce.

The new retail model came into being. Combining the advantages of traditional e-commerce and traditional physical stores, the two models have joined forces to promote the transformation from price consumption to value consumption.

The influence of new retail on ordinary people

So, what convenience can the new retail model bring to consumers? There are three main points.

First, it saves the trouble of queuing for shopping payment. In traditional physical stores, especially large supermarkets, long queues for payment are a big worry for consumers, which is both laborious and laborious, but the new model can save time and effort. The existence of intelligent self-service terminal is a sharp weapon to solve this problem, which saves consumers' queuing time and improves efficiency.

Second, online shopping, cash on delivery, consumers buy goods through the new retail online platform, start the product logistics chain, and send them to the designated place by the fastest and best delivery method. Consumers pay for the goods after seeing them.

Third, physical supermarkets no longer need a large number of staff. With the emergence of new sales, part of the traffic in physical stores is transferred to online, online and offline, and intelligent terminals replace manpower, which greatly improves efficiency and saves manpower. The supermarket has undergone a makeover, and the staff are no longer overcrowded.

Both consumers and service personnel in shopping malls enjoy the convenience brought by new sales.

Will e-commerce be affected in the future?

It is foreseeable that the replacement of traditional e-commerce by new retail has become an irreversible fact. According to market feedback data, the total market size of new retail is 38.94 billion yuan, and there is still a lot of room for development. In addition, according to relevant statistics, the total scale of the new retail market will reach 654.38+080 billion yuan in 2022, which is a new sales market with great development and promotion space and potential. Mr. Boxma Xiansheng and Mr. RT Mart both seized the opportunity of new retail and gained a lot. Ma Yun saw the market trend, seized the market opportunity and became the leader of the new retail market.

The emergence of new retail is determined by the development trend of the market and the shortage of the existing market. After 80 s and 90 s, it gradually became the main consumer. For them, consumption is not just about buying what they need, but more importantly, the value behind the goods and the quality services sold by consumers. This is the consumption view of the younger generation.

Traditional e-commerce products only appear in pictures and videos, which are difficult to reach. Products obtained through different channels often fail to achieve the unity of value and cannot meet the needs of consumers. The transformation of consumer demand promotes the transformation of commodity supply chain, and a new retail model emerges as the times require.

Therefore, it is no exaggeration to say that traditional e-commerce has been hit, the dividend period has passed, and the new retail model will dominate the market in the future.

A large amount of capital settled in.

Fresh e-commerce is an important part of the new retail market and has now developed quite maturely. From product suppliers to logistics. Fresh suppliers include Caiwang and Shengnong Group. Logistics includes SF Express and Jingdong Logistics. , fresh e-commerce platforms include Ding Dong Shopping and JD.COM Fresh. It can be seen that a large amount of capital has poured into the new retail market.

In 20 19, the top five merchants in the fresh food market accounted for 57.2% of the total share. Compared with the data of the previous year, this data shows a downward trend, indicating that at least from 20 18 to 20 19, the number of enterprises entering the fresh market is increasing, new retail cakes already exist, more people share cakes, and everyone is endowed with nature.

There are various modes of fresh e-commerce, but the community groups are outstanding. Because of its low cost and flow bonus, it has won everyone's favor, and it has grown rapidly since 20 18, with a growth rate of 534.8%.

The physical store ushered in the second spring?

With the rise of traditional e-commerce, the decline of physical stores began, and many physical stores closed down. Will the emergence of the new retail model be the second spring of physical stores? The answer is yes.

The new retail model is the regulator and connector of traditional physical store time in traditional e-commerce.

E-commerce is intended to rely on the development of the Internet and dominate online consumption; Physical store, intended for the storage field, leads the live experience.

The emergence of new retail has adjusted the contradiction between the two, and the combination of the two forces, online and offline, e-commerce is a physical store. These two models are no longer antagonistic, but a win-win relationship. It can be said with certainty that this new shopping mode fully meets the needs of consumers, upgrades the sense of consumer experience, narrows the distance between consumers and products, and improves product awareness. It is a brand-new model, the integration of e-commerce and physical stores, and the second spring of physical stores.