Why is there such a big difference between online celebrity mooncakes?

There is still more than a month before the Mid-Autumn Festival, and mooncake merchants have begun to grab the sales market. According to the survey, after a merchant launched "crayfish moon cakes" and became popular on the Internet last year, various "exotic moon cakes" emerged one after another this year, including pickled cabbage bullfrog moon cakes, bird's nest abalone moon cakes, durian cheese moon cakes and so on.

Last year, a catering company in Shanghai launched crayfish moon cakes, which were unexpectedly popular. This year, a number of crayfish mooncake purchasing shops were born on the e-commerce platform, and they were specially marked as "online celebrity mooncake purchasing".

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"Mooncakes are a basket, and everything is put in it." Yi Zhu, an associate professor at the College of Food Science and Nutritional Engineering of China Agricultural University, said that the mooncakes of online celebrities increased food safety risks due to the addition of some non-traditional fillings. If storage and transportation can't do the whole cold chain, "foreign ingredients" will easily deteriorate.

Moon cakes are a long-standing traditional snack of Han nationality, which is deeply loved by people in China. They are round and shared by the whole family, so they symbolize reunion and harmony and are a must-eat food for the Mid-Autumn Festival. Ancient moon cakes were eaten as sacrifices in the Mid-Autumn Festival. It is said that the custom of eating moon cakes in Mid-Autumn Festival began in the Tang Dynasty. In the Northern Song Dynasty, it was popular in the court, but it also spread among the people. At that time, it was commonly known as "small cake" and "moon group". In the Ming dynasty, it became a common dietary custom of the whole people. Nowadays, there are more varieties and different local flavors. Among them, Cantonese-style, Peking-style, Yunnan-style, Suzhou-style and Chaozhou-style moon cakes are deeply loved by people all over China.