Explanation of marketing terms

Marketing is a proper term of economics, named marketing in English, which refers to an economic model of commodity exchange.

For enterprises, the main starting point and destination of their marketing activities is the market.

According to the definition of American Marketing Association, marketing is mainly the behavior of guiding the goods and services produced by enterprises from the producer to the consumer, which belongs to a business activity.

From the beginning of the concept of marketing, its main research object is limited to the field of commodity circulation, and there is no field after the goods reach consumers. Therefore, in terms of actual economic development, this marketing concept is extremely limited. Marketing in modern society takes consumers' own needs as the center, and uses combined marketing means to fully meet all the needs of consumers.

This kind of marketing of enterprises has established a good product concept to a certain extent and created a good environment for subsequent product research and development.