What are the characteristics of brand marketing? Does anyone know?

Brand marketing is a cognitive process, through which customers can form their own brands and products. It is also a high-grade marketing concept that enterprises must build if they want to continuously obtain and maintain competitive advantages. The most advanced marketing is not to build a huge marketing network, but to use brand symbols to lay an invisible marketing network in the hearts of the public and send products to consumers. Let consumers recognize this product when they choose to consume, and investors recognize this enterprise when they choose to cooperate. This is brand marketing.

Three levels of brand marketing:

At the first level, I think of a commonality, such as McDonald's. When I saw an M, I began to think of the commonness of a brand.

What kind of performance does the second one think of?

The third layer is its subconscious, not everyone can tell you;

The process of brand marketing and brand building is:

1, how to understand the value of the brand?

2. What is the positioning of your brand in the eyes of consumers?

3. What is the best way to communicate with consumers?

4. How to impress consumers?