Why does media convergence play an important role in the transformation of music business?

1. Media convergence can promote the transformation of music industry from traditional mode to digital mode.

2. Media convergence can realize the digitalization of music production, distribution, promotion and consumption through the Internet, big data, artificial intelligence and other technical means, improve the production efficiency of the music industry, reduce costs and enhance the user experience.

3. Media convergence can provide a broader market and more business opportunities for the music industry, and promote the innovation and upgrading of the music industry.