What are the hotel's online marketing platforms?

1, self-operated channel

For example, hotel official website, hotel applet, official account of hotel WeChat, etc. , the hotel's own official direct sales channels.

Self-built channels can continuously expand their own private domain traffic pool, and the guests are all their own, not the platform.

2. Short video channels

Mainly through the Tik Tok channel, the daily life in Tik Tok is 600-800 million, and the traffic is huge. Now we are still vigorously developing the local life market. As a local business, the hotel is now in a certain degree of dividend period. Tik Tok officials have also opened up group buying interfaces, small programs, live broadcasts, talent distribution and other ways to help hotel merchants transform in Tik Tok.

3.OTA channel

OTA platform occupies a wide market share, and customers are used to booking in OTA. Ctrip and Meituan are the main channels, and almost all hotels will sell houses on Ctrip and Meituan.

4. Community platform channels

Mainly small red book platform, social sharing, content planting platform, can get better transformation at low cost, which is conducive to hotel promotion.

5. Traditional channels

In addition, there are traditional channels such as baidu promotion and information flow advertising, but they are not in line with the current trend. Now, where there are customers, there are hotels. Many hotels have settled in Tik Tok, and they have also set up small accounts for taking notes and planting grass. These channels can better reach the young customers of generation Z and improve the conversion rate of these customers.

However, no matter which channel you choose, you can't give up the self-operated channel. Only by holding the guests in your own hands can you achieve low-cost and efficient transformation.