How to arrange the way and path of live e-commerce?

E-commerce live broadcast is a new e-commerce model, which combines live broadcast with e-commerce to show products to users in the form of live broadcast, so that users can watch live broadcast while shopping. At present, live e-commerce has become a normal marketing method and sales channel in the e-commerce market.

Regarding the way and path layout of live e-commerce, different traditional media mainly have the layout of live e-commerce such as live broadcast, anchor training, establishment of MCN institutions, and live e-commerce industrial parks according to their actual capabilities. At the same time, the Insight Report of China Live E-commerce Opportunities in 2023 points out that the space for upgrading consumer demand is mainly reflected in the expansion of category richness.