What are the categories of consumer groups?

1. Age classification: According to the consumption characteristics and preferences of different age groups, consumers can be divided into children, teenagers, middle-aged people and the elderly. For example, children's consumer groups are influenced by their parents and have a high demand for toys, snacks and other commodities.

2. Gender group classification: Male and female consumers have different consumption needs and buying habits in the market. Male consumers pay more attention to practicality and functionality, and have a higher willingness to consume automobiles and electronic products. Female consumers pay more attention to beauty, fashion and family life, and have higher demand for cosmetics, clothing and household items.