What are the main sales channels of China automobile?

Marketing channel mode of franchise stores. This model is a marketing model that manufacturers vigorously promote, because specialty stores are generally 4S stores that implement single brand marketing, that is, vehicle sales, after-sales service, parts supply and information feedback. The marketing team of this franchise store is generally of good quality, with a high level of education, very standardized reception etiquette, eye-catching identity and attention to the external image of marketers.

For this kind of 4S store, the manufacturer not only considers the sales volume, but also hopes to establish a brand image in order to obtain longer-term benefits.

(2) The marketing channel mode of ordinary dealers. Ordinary dealers generally sell many brands of cars, and the prices are cheap and the sales volume is large. However, large sales will force manufacturers to provide them with more favorable prices.

However, dealers with other marketing models will suffer a great blow because of the price advantage of ordinary dealers. Due to the continuous decline in sales performance, dealers of other models will withdraw from the local market. But this situation will prompt ordinary dealers to get more affordable cars from manufacturers.

(3) Marketing channel mode of automobile park.

Automobile parks are the most attractive group for automobile consumption, because automobile parks have complete functions. In terms of automobile sales, maintenance and accessories, the automobile park can display automobile culture, science and technology, communication, tourism and entertainment, with basic functions, which is very convenient for customers to buy cars.