What are all the ways to market the apples after the fruit grower has picked them?

Marketing is a systematic science and there are many marketing strategies and methods. However, apple farmers and apple dealers do not know enough about it. In order to popularize the knowledge of marketing and increase the income of farmers, I have specially selected these ten apple marketing strategies from many marketing strategies and methods.

1, culture induced method

If you add some cultural color to the apple, its value will be doubled. For example, a fruit farmer can produce "birthday apples" to increase the selling price of apples. If someone wants to give his girlfriend, Yang Xuemei, a "birthday apple" as a birthday gift, they can order seven apples and ask for seven words "Happy Birthday Yang Xuemei" to be printed on the seven apples. The farmer receives a deposit and can write on the apples as needed. After the apples are harvested, they are packaged in a beautiful gift box and delivered by courier to the customer's designated recipient at the time requested by the customer. If your girlfriend accidentally receives a specially made "birthday apple" from her boyfriend on her birthday, she will be very happy and delighted. Of course, this kind of "birthday apple" is more expensive, usually 100 yuan a box (including postage). But its total cost is about 30 yuan, of which seven apples cost about 5 yuan, the cost of the gift box is about 5 yuan, postage is about 20 yuan, a profit of 70 yuan per box.

The apples can also be made into "love apples," which means that the words "I love you" are pasted on the apples, and every three apples are placed in a row in the gift box. The front of the gift box can be made of plastic and other transparent materials, customers can see from the outside of the box rows of apples written "I love you". This kind of apple is especially suitable for men and women in love to give each other gifts, especially on Valentine's Day, Chinese Valentine's Day, March 8 Women's Day and other special holidays. If you put this apple in the store near the entrance of each university, the effect will be better, because there are thousands of college students in love in each university, and they all need gifts to convey their love to the people who care about it.In 2011, the price of this kind of apples is 50 yuan per box, but each box of apples is only 2.5 kilograms. The apples and gift box cost about 15 yuan, with a profit of 35 yuan per box.

2. Changes in use

Apple orchards are used for many purposes, first and foremost to produce apples, but when apples don't sell well, other uses for apple orchards can be developed. For example, many years ago, a fruit farmer in the suburbs of Xi found that his Qin Guan apples were selling at very low prices, with little or no profit, so he turned his apple orchard into a place for primary and secondary school students to learn about biology and to cultivate their senses. He rents his apple trees to primary and secondary school students in the city, allowing them to spend their after-school hours watering, fertilizing, flowering, and fruiting in the apple orchard, observing the growth of the fruit trees, learning about their characteristics, and enriching their biological knowledge. A fruit tree is rented for 100 dollars for one year. With 110 fruit trees per acre, the apple orchard earns 11,000 yuan, four to five times the original income. He doesn't even have to sell the apples because they are the students'.

3. The Fox and the Tiger

Using celebrities or famous events to enhance the value of apples. For example, in April 2011, Baishui County in Shaanxi Province invited Xu Qing to be the spokesperson for the county's apples, thus linking Baishui apples with celebrities and attracting consumers' attention to Baishui apples through celebrities, especially fans of the celebrities who would be attracted to Baishui apples. According to reports, the number of merchants who traveled to Baishui County to buy apples during the 2011 apple harvest season was significantly higher than in previous years, and the celebrity endorsement effect began to emerge.

In 2008, an apple cooperative in Baishui County, after much effort, obtained the Beijing Olympic Games special apple supply qualification. In this way, this apple specialty cooperative linked apples to the world-famous event, greatly enhancing its reputation. Since then, the selling price and sales of apples have increased greatly.

4. Comparison method

It is often said that people are not afraid of not knowing the goods, afraid to take goods than goods. Selling different grades and qualities of apples together can not only set off the quality of high-grade apples, but also meet the needs of consumers at different levels, thus increasing sales and profits. For example, a fruit farmer has 300 kilograms of apples. If the apples are mixed and sold, the average price in 2011 was $4 1200 per kilogram. If the apples are categorized according to their quality, 100 kilograms of one type of apples, 100 kilograms of two types of apples, and 100 kilograms of three types of apples. If one kind of apple is 20 yuan per kilogram, two kinds of apples are 4 yuan per kilogram, and three kinds of apples are 2 yuan per kilogram, the income can be up to 2,600 yuan (100×20+100×4+100×2=2,600). The biggest benefit of categorization is high quality and good price. The price of high quality products can be very high, which can meet the demand of high-end customers, and the fruit growers can make a good profit from it. For example, in 2011, the market appeared a "1216" brand of boxed apples, which contains 12 apples, the price is as high as 150 yuan, sometimes even sold to 300 yuan per box. We find that there is a law in marketing: "Double the quality, ten times the price". So we often find in the market that a bottle of wine sells for several thousand dollars and a leather bag sells for tens of thousands of dollars. In fact, they are only slightly better than ordinary products in quality, but the price is ten times or even dozens of times the ordinary products. Actually follow this rule. Fruit farmers can use this rule to increase their income.

5. The law of gift

Since ancient times, China has had the custom of reciprocity. Nowadays, as the need for social interaction increases, so does the need for gifts. If apples are packaged and sold as gifts, the income will be much higher than if they are sold directly to buyers. For example, in 2011, the buyer's price to the fruit grower was typically $4 to $6 per kilogram, ranging from $40 to $60 for 10 kilograms of apples. A gift box selling 10 kilograms of apples earns from $100 to $180, and the cost of the gift box is only $3 to $4. There is no doubt that after making apples into gifts, their income and profits have increased significantly. Some units with good welfare will give some benefits in kind to their employees during holidays, and apples are one of the benefits often given by many units, which makes gift apples even more in demand in the market. If the gift apples have higher grade or famous brand, the price will be higher.

6. Branding method

Some people in China have gotten rich first. According to the 2011 Hurun Wealth Report, there are 960,000 millionaires and 60,000 billionaires in China, and more than 10 million millionaires. These rich people demand a high quality of life, including high-quality consumption of agricultural products. If fruit farmers and apple dealers can establish apple brands and ensure consistent quality, then branded apples will be the first choice of the rich. Of course, there are different grades of brands. Common brands of apples can meet the needs of ordinary consumers.

Another important role in building a brand for apples is to meet the needs of different consumers with different preferences. For example, some consumers like to eat sweet apples, so consumers can buy sweet apples as long as they remember the brand of sweet apples; some consumers like to eat sour apples, so consumers can buy sour apples as long as they remember the brand. The branding of apples is conducive to stabilizing customers, and it is also easy for consumers to trace back once there is a quality problem, so it is more popular among consumers.

7. Tasting Methods

Apple is a kind of fruit, and its flavor can directly affect consumers' purchasing decisions. Therefore, high-quality apples, especially those with good taste, can be induced to purchase by letting consumers taste them directly. Ltd. sent a large number of marketing personnel to the streets and alleys of the city at the early stage of its business to let the public taste the company's Red Star Soft and Crispy pastries for free, so that its products were recognized by consumers, and it eventually killed its way out of the fiercely competitive confectionery market. Now the market share of its products is among the highest in Shaanxi Province, and has begun to expand to other provinces. The marketing of apples can learn from this method. By allowing consumers to taste, consumers can feel the difference of quality apples. The tasting method can not only make the on-site consumers make up their mind to buy this apple, but also spread the good reputation of quality apples to more consumers through word of mouth, thus increasing the sales of this apple.

8. Information Method

Sell apples by publishing or collecting information. For example, a few years ago, a farmer in Heyang County, Shaanxi Province learned through the Internet that some consumers in Vietnam, Thailand, Russia and other countries were attracted to Qin Guan apples. After getting the information, I managed to contact foreign countries and finally got a big order from abroad. In that year alone, I sold 7,600 tons of Qin Guan apples to Vietnam, Thailand and Russia. Not only did I solve the problem of the local Qin Guan apples being difficult to sell, but I also gained a considerable economic income.

Nowadays, in the information age, there are more and more ways to disseminate information, and the ways to get information are changing day by day. Publishing and collecting information is becoming an integral part of people's lives, so apple sales must make full use of today's developed information platform. From the perspective of releasing information, in addition to traditional newspaper ads, TV ads, road signs, but also should actively utilize new information platforms, such as apple blogs, apple microblogging, apple QQ groups, etc.. These information platforms not only spread fast, but also do not cost money. Some young farmers have utilized their apple blogs, apple microblogs, and apple QQ groups to open up good apple sales channels for themselves. From the point of view of information collection, apple sellers should collect timely information on apple purchase from the whole network; apple buyers should collect timely information on apple production and sales from all over the world.

9. Waiting for a rabbit

"Waiting for a rabbit" is an apple sales model where farmers leave apples at home after harvest and wait for customers to buy them at home. Most of the apples produced by fruit farmers are now sold in this way. The advantage of this method is relatively simple, the disadvantage is that the income of the farmers is not high, and more profits are often taken away by the intermediate links. Selling apples in this way should pay attention to two problems: first, expand publicity to attract more businessmen to buy apples. Of course, this kind of publicity can be done by the government, can also be done by the apple professional cooperatives, can also be done by the fruit farmers through blogs, microblogging and so on. Secondly, the transaction should be honest and trustworthy, do not cheat customers, do not use the second best, do not force to buy and sell. Otherwise, move a stone to stone their own feet, customers will not come in the future.

10, basket sales method

"Basket sales" is a way for farmers to sell apples along the street. Apples are generally sold in this way in two cases: first, the seller of apples is a terminal seller, to wholesale price from the wholesaler or fruit farmers to buy a certain amount of apples, and then sold on the street, in order to get the difference between the wholesale and retail price; second, the fruit farmers to sell their own apples to the market, because the retail price is higher than the sale of merchants, so that the farmers can get a higher income. More than simply selling apples in a way that requires certain knowledge. First, the choice of selling location is important. Generally to choose a place with a large flow of people, the flow of people can drive the logistics; second, good communication with buyers, for the pleasure of people to make money; third, to be good at summarizing and introducing the characteristics and advantages of our apples.