What is the strategic significance behind Hao Ying and Sharp's hybrid e+ with annual sales exceeding 200,000?

With the increasingly stringent emission regulations and city license policies, major car companies are strengthening the research and development of new energy vehicles, contributing to the accelerated arrival of a carbon-free travel society. For traditional car companies, in addition to increasing R&D investment in pure electric vehicles, there is another advantage, that is, introducing hybrid models and plug-in hybrid models on the original models to provide consumers with more suitable and reassuring choices.

As a car company famous for its technology, Honda's dual-motor hybrid system has sold more than 2.2 million vehicles worldwide. The electrification of Guangqi Honda began with the sharp hybrid listing of Accord in 20 16. Guangqi Honda took the lead in introducing the i-MMD hybrid system into China. After five years of development, Guangqi Honda's Sharp Hybrid has been fully rolled out in mid-size cars, mid-to high-end cars, SUVs and MPVs, and has formed a Sharp Hybrid Alliance with four hybrid models, becoming one of the largest joint venture car companies in China.

In the past five years, the cumulative sales volume of Guangqi Honda Rui Hybrid Alliance has exceeded 230,000 vehicles, with an average annual growth rate of 20 1%, which is more than four times the growth rate of the industry. Nowadays, with the introduction and development of the third generation i-MMD system, Guangqi Honda has achieved a new breakthrough in the field of electrification.

At the recent 202 1 Shanghai Auto Show, Guangqi Honda Breeze Sharp e+ was officially unveiled. As the first plug-in hybrid vehicle of Guangqi Honda and the first Honda brand new energy vehicle of Guangqi Honda, there is no doubt that Hao Yingrui's hybrid e+ is a blockbuster.

Hao Yingrui Mixed e+ Leading the Rational Development of PHEV Market

In the PHEV market, although many brands have introduced plug-in hybrid vehicles, some vehicles have problems such as high fuel consumption and unstable quality under the condition of feeding. In such a big environment, the entry of Hao Yingrui's hybrid e+ is "just in time". Based on Honda's advanced technology, it provides mature travel solutions at this stage without sacrificing the enjoyment of high-quality cars, creating more practical samples for the current chaotic PHEV market and leading the rational development of the PHEV market.

Hao Ying Ruijie Hybrid e+ is equipped with Honda's most advanced third-generation i-MMD PHEV technology. This PHEV system further magnifies the advantages of Sharp's hybrid "excellent motor performance", allowing pure electric drive to cover full-speed driving scenes, making daily pure electric travel the norm, bringing a quiet and powerful driving experience and lower car cost. It can be said that it is a "superpower" that redefines the new route of PHEV.

Sharp and hybrid e+ systems integrate the advantages of "EV" and "HEV", allowing vehicles to start EV mode at start-up and low-speed cruising. When rapid acceleration is needed or after the EV mode is over, you can enter the HEV mode mainly driven by motor. The engine generates electricity and drives the motor together with the battery, while charging the battery. When cruising at high speed, the engine directly drives the vehicle.

Thanks to the unique working principle of system integration EV and PHEV, the pure electric NEDC of Hao Yingrui hybrid e+ has a cruising range of 85km, which supports longer and higher-speed EV driving. In the mixed state, the fuel consumption of NEDC is as low as 4.6L/ 100km, and the comprehensive fuel consumption of NEDC is as low as 1.3L/ 100km.

In addition, the sharp hybrid e+ system also has an important bright spot, that is, the natural "SPORT" sports gene. Because the electric drive has the characteristics of "large instantaneous torque, fierce speed increase, fast response and good quietness", Hao Yingrui hybrid e+ has the power acceleration performance that traditional plug-in hybrid technology can't match, and it is superior in power response speed, continuous acceleration performance and driving quietness, and the daily driving quality is comparable to EV models.

Hao Yingrui's hybrid e+ helps brands seize the leading position in electrification.

With the addition of Hao Yingrui's hybrid e+, Hao Ying brand has added new impetus to its hot sales, making Hao Yingcheng the first vehicle brand of Guangqi Honda covering the three power systems of "fuel, oil-electric hybrid and plug-in hybrid", enhancing Hao Ying's "combat effectiveness" in the highly competitive medium-sized SUV market, and realizing the leap-forward promotion of Hao Ying brand value and sense of advance.

Hao Yingrui's hybrid e+ will help Guangqi Honda broaden its electrification business map again, accelerate the upgrading of enterprise electrification brands, form a full-matrix electrification product layout of "HEV, PHEV and EV", and seize the leading position of the new electrification track with more leading core competitiveness.

Reliable quality and strong sales.

As the first medium-sized SUV of Guangqi Honda, Hao Ying has been highly concerned and sought after by the market since its debut on 20 19. It has only been listed for more than a year, and its cumulative sales volume has exceeded 200,000, ranking among the best in domestic medium-sized SUV sales. In April this year, the sales volume was 65,438+04,980 vehicles, up 36% year-on-year, among which the sales volume of hybrid version was 3,522 vehicles, which boosted the cumulative sales volume of 65,438+59,823 vehicles in Hao Ying in April and was increasingly recognized by consumers.

At the same time, Guangqi Honda also won the first place in the mainstream car market in the "2020 China New Car Quality Survey SM(IQS)" by J.D. Power last year, and the high quality of Hao Ying also made users trust it more.

At present, all models of Hao Ying can enjoy the highest interest rate of 0 in 24 periods, the highest subsidy for replacement cars is 7,000 yuan, and sharp and hybrid models are maintained free of charge for six times in three years (including the first insurance). The new car enjoys the double high standard warranty policy of "three years or 100 thousand kilometers" for the whole vehicle and "ten years or 200 thousand kilometers" for the power battery.

It is worth mentioning that Hao Yingrui's hybrid has entered the category of incremental indicators of energy-saving vehicles in Guangzhou issued by Guangzhou Municipal Transportation Bureau. Guangqi Honda is also working hard to promote preferential policies in licensing and subsidies in various regions of the country, so that more users can experience the advanced nature and product value of hybrid products.

Summary: As a masterpiece of Guangqi Honda medium-sized SUV, the launch of Hao Yingrui Hybrid e+ has given the car three trump cards, further enhancing the product strength and influence of Hao Ying sedan. Most importantly, Hao Yingrui's hybrid e+ redefines the new route of PHEV, bringing users lower car cost and stronger power performance. With the upcoming listing of Hao Yingrui hybrid e+, consumers have more new choices of plug-in models with practicality and advanced sense.