What is the core competitiveness of the brand?

What is the core competitiveness of a brand

The core competitiveness of a brand is the ability of a brand product to surpass the competitiveness of other similar products, the ability of other similar products to be not easy or even impossible to imitate, and the ability to open up the market, occupy the market and obtain a larger market share.

In similar products, why some brands have high prices? Or in the same price, why some brands can occupy more market share? This is because of the brand's core competitiveness.

The three main characteristics of core competitiveness are 01 integration

It is the source of the brand's competitive advantage, and it contributes significantly to the perceived benefits of the customer;

02 diversification

It can be utilized in a wide variety of markets

03 uniqueness

It is difficult for competitors to imitate.

The composition of core competitiveness

Core competitiveness

Competitive internal force Competitive external force

Core competitiveness is unique in its external manifestation, but internally, it is an integrated combination of different capabilities created by the product, the enterprise and the external environment.

How to develop core competencies?

01Definition of concepts

To define core concepts, a "bold idea" can be selected and put into practice;

02Shaping of business

Selection of business scope based on geographic scope, market trends, etc.

03Establishment of brand identity

Based on brand positioning and core competencies, the core competence of a company is to develop its own brand.

Based on brand positioning and core competencies, the company ensures the unity of brand identity.