What is the meaning of Spring Festival microfilm

Spring Festival Microfilm means: a short spring festival.

Micro film (Micro film), i.e. micro film, also known as microfilm. Micro film refers to the special use in a variety of new media platforms, suitable for viewing in the mobile state and short-term leisure state, with a complete planning and systematic production system support with a complete storyline of the "micro (ultra-short) time" (30 seconds -300 seconds) screening, "Micro (ultra-short) production cycle (1-7 days or weeks) and micro (ultra-small) scale investment" video ("movie-like") short films.

The content is a mix of humor, fashion, public education, business customization, etc., and can be a stand-alone piece or a series of dramas.

Microfilm Advantages

FeaturesMicrofilm is a form of film in the micro-age - the Internet age, the name is rich in Chinese characteristics, in fact, it is born from a foreign country has long been a "short film". "

Compared with traditional media such as TV commercials, microfilm marketing is very cost-effective, and its wide range of dissemination, high acceptance, as well as low cost of dissemination have attracted many brand owners to try and adopt microfilm marketing. Among them are Cadillac, Orange Hotel, Mengjie Home Textiles, Zhou Sangsang Jewelry, NetEase and other brands have successfully used microfilm marketing to promote their brands, and their microfilms have been disseminated free of charge on major video websites and social networking platforms, with click-through rates of more than one million.

Microfilm contact with the 80 after 90 young people, is the brand business is very important to the marketing of the target audience, microfilm inherent fashion, hip, avant-garde temperament, but also microfilm marketing, video marketing status in the marketing mix of the merchant has risen in the important factors.