Traditional Culture Encyclopedia - Traditional festivals - What does Bosideng have to do with flying snow?
What does Bosideng have to do with flying snow?
Bosideng was founded in 1976 Changshu, Jiangsu Province. It is the largest and most advanced brand down jacket manufacturer in China, with more than 20,000 employees. Mainly engaged in the development and management of own down jacket brands, including product research and development, design, development, raw material procurement, outsourcing production and sales. Bosideng down jackets sell well in 72 countries, including the United States, France and Italy.
Xuezhongfei down jacket is a brand owned by Bosideng International Holdings Co., Ltd., which is based on down jacket and eventually becomes the most influential fashion and leisure clothing brand. According to the statistics of China Business Federation, the statistics of large-scale retail sales of goods in China by China Business Information Center show that the domestic market share of Xuezhongfei down jacket has been ranked second in the clothing industry for 12 years, and it has become one of the fastest growing brands in the clothing industry.
Extended data:
The development of Bosideng:
Bosideng started from 1976 and focused on down jackets for 42 years.
From 1976 to 199 1 year, production dominated. Bosideng's predecessor was a village-run sewing group founded in 1976. Has 8 sewing machines, from scratch 1 1 farmer.
From 1992 to 1999, we focus on product innovation.
From 65438 to 0994, the enterprise was restructured, and Bosideng established the leading position of scientific management in the enterprise.
From 65438 to 0995, the concept of clothing design was introduced into the down jacket industry, which changed the down jacket from "thick, swollen and heavy" to "light, beautiful and thin", leading the consumption trend of leisure, fashion and sports of cold-proof clothing and stepping into the track of rapid development.
From 2000 to 2006, Bosideng was recognized as a "well-known trademark in China".
Since 2007, it has been operating internationally.
In September 2007, Bosideng Down Jacket won the title of "China World Famous Brand Product".
20 13 British prime minister David Cameron praised Bosideng's innovative strategy in the British market.
In 20 16, Bosideng launched the international designer down jacket series.
In 20 18, Bosideng down jackets sold more than 200 million pieces worldwide and sold well in 72 countries including the United States, France and Italy.
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Baidu encyclopedia-Bosideng
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